Nick India announces the launch of ‘The Big Green Help’

Media News

Mumbai, June 04, 2009

Nick the leader in the kids’ category has kept kids engaged all through summer! With the growing need for consciousness towards the environment amongst kids; Nick India today announces ‘The Big Green Help’, on the occasion of World Environment Day tomorrow. A unique and pioneering pro-socio environmental initiative designed to empower and encourage kids to save the planet and its resources. Big Green Help has been a roaring success in UK, Germany, Korea, Latin America and South East Asia and now Nick is proud to bring this wonderful initiative to India by partnering

with TERI (The Energy & Resource Institute).

The Big Green Help will provide information and tools to kids to understand the various environmental issues like conserving energy, preserving nature and fighting pollution hazards, amongst many others. Nick will make this serious topic very relevant and kid friendly with the adorable Nicktoons bringing them the key message of saving the planet. the initiative in India will kick start on 5th June-World Environment Day, with an online initiative asking kids to send in their entries telling us their recommendations on how to make the world a greener place. Nick will reward the best entry by funding the proposal! All kids need to do is log onto www.nickindia.com to be part of the movement.

Commenting on the announcement, Nina Elavia Jaipuria, GM & Senior VP, Nick India says, "Nick is a responsible broadcaster and with ‘The Big Green Help' we are addressing the need of the hour. We not only entertain kids but also strive to empower them to take on issues of social significance and become change agents in their own right. This is an exceptional initiative and we believe it’s our duty towards our future and the next generation.” She also adds, “It is a pleasure to work with like-minded partners who share our value systems and beliefs. We are sure that our association with TERI will help us route The Big Green Help in the most effective way to our audiences."

Dr. R.K Pachauri, Director-General, TERI and Chairman, Intergovernmental Panel on Climate Change (IPCC) says about the effort, "In a country like India, with the growing strength of youthful dynamism, it is essential to equip children with knowledge on environmental issues and solutions that are urgently required. Nick’s initiative ‘The Big Green Help’ carries the promise and potential of imparting environmental knowledge put together by TERI to schoolchildren and harnessing their collective enthusiasm in taking society to a green and sustainable future."

Madhu Singh Sirohi, Project Head, Soldiers of the Earth says, "Teri Press has developed its children's book programme with a focused objective to making knowledge on the environment and its preservation available to children in an age appropriate format that is both acceptable and enjoyable and our association with Nick is an extension of that effort. We look forward to working together towards a common goal."

Nick will connect with millions of kids through on-air green-themed messages, special programming and a series of online games. Additionally, Nick will be a part of TERI’s Soldiers of the Earth programme which is their pioneering environmental awareness campaign and will engage kids across the nation through periodicals and books specially designed to educate kids on the issues threatening their future.

The channel will pull out all the stops to give the movement momentum which will include on-ground activation, digital, network support, interactive concepts like book-reading sessions, events and direct consumer contact.

Nick has a history of addressing issues that are important to kids. The channel gives kids what they want and also what’s good for them; be it ‘Let’s Just Play’ where Nick went blank for 30 minutes on September 27, 2008, and motivated millions of kids to step out and go play outdoors, or be it ‘The Big Green Help’ where Nick will motivate kids to be the agents of change and work towards a greener planet.

For further information, please contact:

Nick India

Diksha Mehta

Mob: 9930377106

Email: Diksha.Mehta@viacom18.com