UTV World Movies is now No. 3 movie channel

Media News

Mumbai, July 01, 2009

It is matter of great pride that UTV World Movies which has already established a niche for it self in the world movie genre, has now escalated to No. 3 movie channel in the over all English movie space since last 4 weeks. Lost Highway & The Preacher, ace movies from the UTV World Movies library have featured in the top 10 list of most viewed movies of last week across all English movie channels.

UTV World Movie’s showcases the World’s Greatest Movies with an extensive library consist of 650 titles which include Oscar and Golden Globe winning like Che, The Counterfeiters, Lives of Others, Amelie , The Song of Sparrows and many more. UTV World Movies has extended its presence beyond television with over 240 screenings and 15 on-ground film festivals. Through a combination many first of a kind initiatives and celebration of various cultural facets through music, cinema, arts and cuisine, UTV World Movies has shared with its patrons the way of life of many diverse ethnics. Tie up’s with Crossword, Seventymm, Alliance Francaise & Planet M have created a whole new taste for UTV World Movies in the Indian Audience.

UTV World Movies further strengthened by its foray into the home video segment in association with Shemaroo World Cinema.

The recently launched UTV World Movies Film Club is already has in excess of 700,000 members and is the largest amalgamation of film aficionados in the county thus making UTV World Movies a complete 360* brand rather than just being a channel.

"We are extremely proud to learn that UTV World Movies is the No 3 in viewership of English movie channel. The change in viewing habits clearly indicates a phenomenal shift of evolving tastes of the Indian movie viewers. We no more consider Hollywood and Bollywood as entertainment, but have begun to appreciate quality cinema from across the world,"- Shantonu Aditya, Executive Director- UGBL.

For further information, please contact:

Hanmer MS&L

Gunjan Mukherjee

Tel: +91 22 67524600

Email: gunjan@hanmermsl.com