ZEE Network goes in for a snazzy new look

Media release, March 28, 2005

New Delhi,

ZEE Network is all set to don new robes. From 28th March 2005, all the channels will sport new, crisp and contemporary logos. In addition, ZEE TV will have brand new on-air packaging and promotions as well. This move is in tune with the larger endeavour to consolidate all the channels under the ZEE rubric and assign a family identification to all the individual brands.

Speaking on the occasion of the launch of this new look, Pradeep Guha, CEO, ZEE Telefilms Ltd said, "This re-branding exercise is the first step in weaving a thread of common identity between our many diverse brands. And while each brand is a distinct entity of its own, now it is also an unmistakable member of the ZEE family. Also, the re-branding is aimed at adding the extra zing and edge which reinvents the spirit of the brand and brings it closer to our younger audience cohorts."

As a part of this exercise the three English channels will be renamed as well. Trendz is now ZEE Trendz, ZEE English is ZEE Café and ZEE Movie Zone (ZMZ) has become ZEE Studio. Also, Smile TV is now ZEE Smile. The regional Alpha channels are now ZEE Marathi, ZEE Bangla, ZEE Gujarati, ZEE Punjabi and ZEE Telegu respectively. The re-branding exercise is being undertaken in a phased manner. Initially, the old and the new logos will be displayed together on the TV screens for the convenience of the viewers. Gradually, over a period of time the old logo will be phased out.

ZEE Network, launched in October 1992 reaches more than 120 countries and has access to more than 500 million viewers globally. ZEE Network has created strong brand equity for itself over the past years and is currently the largest media franchise serving the South Asian diaspora.

For further information, please contact

Corporate Brand Development Group

Sanjay Arora / Sanjay Banerjee

9820002718 / 9811071567

sanjayarora@ZEEnetwork.com / sanjayb@ZEEnetwork.com