Hannah Montana arrives in India – only on Airtel digital TV

Media News

New Delhi, July 22, 2009

Digital TV- the DTH service from Airtel - today announced the Indian television premiere of the latest global tween blockbuster – ‘Hannah Montana: The Movie’ on its Pay Per View (PPV) service even before its theatre launch in India. Directed by Peter Chelsom, this musical extravaganza takes the Emmy-nomination Disney Channel series to the big screen. Grossing $17.4 million on its opening day and earning #1 spot at the box office, the movie revolves around Miley Stewart (played by Miley Cyrus) who juggles between school, friends and her secret pop-star persona Hannah Montana. When the pop star's soaring popularity threatens to take over Miley’s life, her father (Billy Ray Cyrus) takes the teen home to Crowley Corners, Tennessee, for a dose of reality, kicking off an adventure filled with the kind of fun, laughter and romance that even Hannah Montana couldn't imagine. The movie will premiere on 22nd July at Rs 75 on digital TV and customers can order the movie either on the website www.airtel.in/digitaltv or by SMSing the Movie Code to 54325. Airtel digital TV is also running a contest which gives customers a chance to win exciting Hannah Montana merchandise - scarves, diaries and others. For further details, visit www.airtel.in/digitaltv

digital TV – the DTH service from Airtel - uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care.

For further information, please contact:

Comma Consulting

Shilpa Gupta

Mob: +91 9818180180

Email: sgupta@comma.in