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Mumbai, July 23, 2009
STAR Plus’ latest offering Sach Ka Saamna has become the new rage for India! The show has not only attracted viewers but also created a new wave in television viewing. Sach Ka Saamna opened to an overwhelming response from the viewers with a 4.6TRP for the first episode that aired on July 15th 2009 at 10.30 p.m. In the launch week i.e. for first three days the show garnered an average 4.3 TVR and reached out to more than 30 million C&S viewers.
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Regaining its leadership and grabbing 17% of TV viewing in the slot of 10.30 pm, Mr. Keertan Adyanthaya, GM and EVP, STAR Plus, said "In the last one year, this has been our second experiment in creating cult programming and our audiences have given us an enthusiastic thumbs up, which is visible though the viewership data. We are very happy that the show concept has been accepted across the nation, and we will continue to bring you a refreshed line-up of shows." Sach Ka Saamna has grabbed the eyeballs in all the key Hindi Speaking markets which includes Gujarat 1MN+ at 7TVR, PHCHP at 6.6 TVR, Chhattisgarh 1MN+ at 6, Maharashtra 1MN+ at 5.5TVR, UP 1MN + at 5.5 TVR, New Delhi at 5 TVR and Mumbai 4.8 TVR, Rajasthan at 4.7 TVR and MP 1MN+ 4.3
'Sach Ka Samna' has been adapted from an internationally acclaimed show called Moment of Truth, which also has a huge fan following in India. >From nail biting anxiety to answers that will almost have you fall off your chairs, the show has kept the bout of anxiety high with each contestant. At the end, the game rewards honesty by testing the nerve, resilience and integrity of a contestant. The show is an attempt to bring about a positive change by helping the contestants shed their baggage and lead a significantly better life.
After being successful in 23 countries worldwide get ready to witness one of the most popular shows in the world for the first time in India as SACH KA SAAMNA, on Monday to Friday at 10.30 pm only on STAR Plus.
For further information, please contact:
Star India Pvt. Ltd
Mamta Dhingra
Mob: 9818000668
Email: mamtad@in.startv.com
