JimJam reaches more viewers across Asia

Media News

London, August 26, 2009

Global pre-school channel JimJam, a joint venture between HIT Entertainment and Chello Zone, continues its expansion in Asia with its first launch in Indonesia on the DTH platform, AORA.

AORA first launched in August 2008. Since its launch, AORA has forged ahead by being the first to bring a 24/7 coverage of the Beijing Olympics 2008, and by acquiring the rights to Barclays Premier League 2008/2009. With JimJam now being part of AORA's service, the platform is confident the channel will be well-received by the Indonesian audience. "We are proud to be the first Indonesian pay-TV platform to introduce the JimJam channel, where parents can be rest assured that their children can safely learn while having fun," says Ongki Soemarno, President Director of AORA.

"This deal with AORA is a major development for JimJam and it is the next step in our Asian expansion," says Maria Kassova, Regional Director at Chello Zone Asia-Pacific. "It’s great news that children in Indonesia will now get the opportunity to be entertained by the channel’s fantastic line-up of hugely popular pre-school characters and shows."

This new deal follows the recently announced transmission of a bespoke channel on Air New Zealand. Since its launch in 2006, JimJam has rapidly expanded into more than 50 territories, including Poland, Russia, Hungary, Switzerland, Czech Republic, the Netherlands, Portugal, Greece, the Middle East and Singapore. It is available in ten languages and has a strong online presence with 11 localised websites via www.jimjam.tv.

For further information please contact:

The Lippin Company Ltd

Debbie Lawrence

Tel: +44 (0) 20 3008 5406

Email: dlawrence@lippingroup.com