Sanjeev Kapoor partners with HomeShop18

Media News

New Delhi, August 31, 2009

* Exciting Range of International Cookware from Sanjeev Kapoor’s Wonderchef to be promoted through an exclusive show on HomeShop18, India’s 1st 24 Hour Shopping Channel.

* Sanjeev Kapoor’s Wonderchef range introduced on HomeShop18 at highly exciting prices; Celebrity Chef, Sanjeev Kapoor will cook exquisite delicacies for viewers on the show starting this August.

HomeShop18, India’s First 24 Hour Shopping Channel and Sanjeev Kapoor’s Wonderchef have joined hands to promote healthy, tasty and convenient cooking for Indian home makers. Wonderchef brings to India a wide range of technologically advanced and internationally acclaimed quality cookware, bakeware and kitchen accessories, carefully handpicked by Chef Sanjeev Kapoor himself. HomeShop18 will launch these products through an exclusive show, which will feature Sanjeev Kapoor as he cooks healthy and tasty recipes using the Wonderchef range of products. The show will be aired from September 5’09, Monday to Sunday at 11:30 am and 9:00pm, respectively.

HomeShop18 will introduce Sanjeev Kapoor’s Wonderchef range of products at highly attractive prices, available exclusively to its viewers. HomeShop18 customers will also receive a complimentary copy of Sanjeev Kapoor’s DVD with their purchase of the new Wonderchef products.

Announcing the partnership with Wonderchef and speaking about how HomeShop18’s increasing associations with new brand and product launches, Sundeep Malhotra, CEO, HomeShop18, said, “Our demonstration-based show format makes HomeShop18 an ideal platform for Wonderchef to showcase the quality, technology and design of its product range to a vast audience. Our association with Sanjeev Kapoor started with the show Chef ka Tadka and is now being extended to Wonderchef.” He further added “HomeShop18 prides itself as an interactive lifestyle network and retail destination, offering an assortment of exclusive products combined with top brand names. The channel features experts, innovations, solutions, demonstrations, tips and ideas, all in an engaging & entertaining fashion, to provide an entirely unique shopping experience for its customers.”

Masterchef Sanjeev Kapoor, renowned celebrity chef said, “Cooking can now be lot more fun, easy and healthy with this superb collection of cookware and bakeware from Wonderchef, designed and manufactured in Italy by leading companies like Ballarini and Pavoni. The Wonderchef range is unique in two aspects: they are healthy to cook in and easy to store, saving space in your kitchens. Ballarini pans, because of their folding handles are easy to stack and store. Pavoni bakeware is made of food-grade non-porous silicon and can bake anything without applying oil or butter. Today, homemakers are very conscious about the design and utility of the cookware and appliances they use, and Wonderchef’s contemporary range keeps both these facets in mind. By tying up with HomeShop18 and launching this special show, we will be able to show customers this superior edge by demonstrating the unique features of these products.”

Wonderchef product offers sold on HomeShop18 include a combo of Ballarini steamer and wok at an attractive price of Rs.3,490/-, almost 37% less than the MRP of Rs.5,528/-. Contents of the second product offer include a frying pan, wok and tawa which is priced at Rs.2,490/-, about 41% less than the actual MRP of the product.

HomeShop18, India’s 1st and only 24 Hour Shopping Channel, has gained tremendous popularity and is emerging as a retail destination of choice. Currently, there is one new customer who transacts with HomeShop18 every 12 seconds. With a nationwide logistics reach of 2600+ cities and a 24 x 7 call centre, HomeShop18 has brought products at affordable prices to customers in all parts of the country.

For further information, please contact:

PR Pundit

Shilpa Arora

Mobile: 98111 84112

Shilpa.a@prpundit.com