Entrepreneur: A new business magazine for Indian SMEs

Media News

Mumbai, August 31, 2009

Infomedia18, the publishing arm of Network18 announced the launch of the Indian edition of Entrepreneur magazine. The magazine will be on stands from the first week of September 2009. The Indian edition of Entrepreneur – has been licensed by Infomedia18 from Entrepreneur Media Inc, the publishers of the U.S. magazine and the largest selling business magazine on U.S. newsstands.

"In today’s market place, India’s small businesses with its 42 million (plus) business units offer the biggest opportunity across the globe. Infomedia18 sees this as the opportune time to launch a business magazine to become a part of this important ecosystem," emphasizes Lakshmi Narasimhan, CEO, Magazine Publishing, Infomedia18.

Entrepreneur’s India edition is aimed at every Indian businessperson—those in existing ventures and those who need the nudge to become an entrepreneur. Entrepreneurship is a flourishing concept and yet entrepreneurs tread a lonely path. The magazine intends to fill the void in every Indian entrepreneur’s life. "Our approach to content will be different. We will be offering practical business tips and highlighting opportunities that the Indian entrepreneur can benefit from," states Bipin Chandran, the Editor of the Indian edition of Entrepreneur.

Entrepreneur has been in print for over 32 years in the U.S. and is read by 3 million readers every month. The magazine is published in Philippines, Russia, Mexico and South Africa, among other countries. The Indian edition, priced at Rs. 75, will be a monthly, and will be distributed across the country through Infomedia18’s strong distribution network. Entrepreneur India will have a mix of Indian and relevant international content.

"Our vision is to continue extending our expertise to as many viable regions as possible, serving as the market leader to help support the social and economic benefits of entrepreneurship worldwide. We are delighted to invite a whole new audience to experience Entrepreneur and all it has to offer," says Peter Shea, Chairman and Publisher, Entrepreneur Media Inc.

Entrepreneur U.S. reaches its target audience across various platforms. Its website Entrepreneur.com is the largest small business website on the Internet and widely-used by entrepreneurs and emerging businesses worldwide.

For more information please contact:

Hanmer MS&L Communications

Karishma Shah

Mobile: 022 6752 4600- 638

Email: karishma@hanmermsl.com