HomeShop18, India’s first 24 hour home shopping channel is expanding their More for Consumer strategy by introducing a half an hour special show called ‘Today’s Bumper Value’. Throughout this half an hour segment, customers will get one branded product at unbeatable price with discount up to 75%. The 30 minutes show will be aired everyday from Monday to Friday at 9:00am, 12:00pm, 3:30pm & 10:00pm.
Today’s Bumper Value will run offers that are valid only for that day. Because the nature of the show is urgent: limited stock at unbelievable discount and offer valid only for one day, customers rush to place an order for the product. In the first show alone, more than 500 customers placed orders. What is more exciting is that the show features products across different categories like gadgets, mobiles, home & kitchen, apparel, home appliances etc.
Announcing the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, "HomeShop18 is clearly emerging as a preferred shopping destination amongst the shoppers. Based on the success of our "Offer of the Day" and backed by customer demand, we have decided to extend the concept to other categories through Today’s Bumper Value. We are confident that our customers will be excited about these exclusive offers."
HomeShop18’s highly popular ‘More for Consumer’ strategy is simple and focused towards providing the maximum value to its customers. It has redefined the way people shop by giving them unmatched value and convenience. Currently it is gaining one new customer every 12 seconds and expects this rate to accelerate further in the coming weeks. The company attributes its growing consumer base to its focus on offering exceptional value, its strong operational practices, including a call response within 4 seconds at its 24 hour call centre, the wide logistics footprint that reaches over 2600 cities and the extremely positive response to the quality of the channel content.
For further details, please contact:
PR Pundit
Shilpa Arora
Mobile: + 91 98111 84112
Email: shilpa.a@prpundit.com
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