Awaaz claims to have outstripped NDTV Profit and ZEE Business

Media release, April 11, 2005

New Delhi

Awaaz, India's only consumer channel, launched in January 2005 has overtaken NDTV Profit and Zee Business in channel shares. This is in continuation of the leadership trend that started since Budget day.

Awaaz, India's first consumer-oriented channel with a mass appeal, believes that Indian consumers run the economy. The programming on Awaaz broadly focuses on personal finance & markets, guidance on careers, education and consumer based programmes which will help audiences to make more intelligent choices.

Some of the popular consumer centric shows on air on Awaaz, that have given Awaaz the lead over other Hindi channels, are Smart Shopping that informs viewers about the options available in the marketplace, in the form of products and services, as well as tips on how to get the best bargain, Kaise Kamayen Kaise Bachayen, the smart money manager that offers useful tips on maximizing returns, among others.

Commenting on this development, Mr B Saikumar, Vice President - Marketing and Sales, said, "With the Awaaz's leadership, TV18 as a network has consolidated its position as India's number 1 business and consumer network.

"Also, strong economic growth and changing aspirations has led to business becoming a mainstream category of broadcasting, bigger than English news. This has led to CNBC TV18's continuous lead over English news channels."

For further information please contact:

Glen D'Souza/ Janice Goveas/ Lorraine Correa

Hanmer & Partners

Tel: 5633 5969

98214 14845/ 98193 16878 /98198 90093