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Ahmedabad, October 12, 2009
Neo Sports Broadcast Pvt. Ltd., today announced a Dial In session with India’s cricketing heart throb - Harbhajan Singh at the Multiple Systems Operator (MSO) centre in Ahmedabad. This being telecast Live on the MSO network today between 7:00 pm – 7:30 pm will give his fans a chance to interact with their idol.
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The Dial in session with Harbhajan is a chance for fans in Gujarat to personally interact with their favourite cricketer and get closer to him. The idea is to bring him into the living room and create an interactive platform for his fans, giving them an opportunity to ask him questions they always wanted to, which he will be glad to answer.
Speaking on the occasion Mr. Abhishek Verma, Head – Marketing & Communications, Neo Sports Broadcast Pvt. Ltd., said, "We are thrilled at the stupendous response received from cricket fans across the country for the Harbhajan Dial In session, which is similar to Dial C which currently is the most popular show on our channel."
Mr. Arun Poddar, President Affiliate, Sales & Platform said, "Gujarat is an important market for cricket and the best way to reach Gujarat and bring them closer to our brand is through our brand ambassador, the ever energetic Harbhajan Singh."
"GTPL Ahmedabad our affiliate has always been a great support and a medium to reach a wider part of Gujarat. This Dial In activity will help in reaching out to our viewers directly, and connecting to a State that is very passionate to the game of cricket."
All of the previous week MSO and its various operators have been running promos on their network about the Harbhajan Dial In session giving the numbers to dial and time slot to call in. Harbhajan promos have been played on the network in between movies, news bulletins, local programs etc., and also on local radio stations.
The 6 months of non-stop cricket season on the channel began with SAHARA BCCI Corporate Trophy which featured the best of Indian players playing against each other, followed by international cricket tournaments: the India-Australia ODI series in October, the India-Sri Lanka in November-December 2009, a tri Series featuring India, Sri Lanka and Bangladesh in January 2010 and the India-South Africa series from February through March 2010.
The International cricketing calendar on Neo Cricket will be augmented by domestic cricket tournaments such as the Ranji, Duleep and Irani Trophies. The long window period of six months involving one of the most loved sports, cricket, NEO Sports Broadcast consolidates their leadership as the No. 1 sports channel for the year.
For further information, please contact:
NEO Sports Broadcast Pvt. Ltd.
Manisha Sharma
Mobile: 09892438262
Email: manishas@neosports.tv
