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New Delhi, October 13, 2009
MaXposure Media Group, publishers of the luxury lifestyle magazine, and persand, design and architecture magazine Forms, culture and lifestyle magazine Delhi Beat and in-flight publication Spiceroute, (SpiceJet) launched the Indian edition of the leading Italian hair- fashion magazine , Estetica, on October 10, 2009, at Zenzi, Mumbai, highlighting the latest Autumn-Winter trends in hair fashion.
The launch issue was unveiled by covergirl Chitrangda Singh. The event saw a huge page 3 turnout with Adhuna Akhtar, Narender Kumar, Parvez Damania, Sushma Reddy, Nethra Raghuraman, Anil Chopra- CEO Lakme, Alyque Padamsee, Sharon Prabhakar etc.
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Schwarzkopf, one of the world’s leading hair cosmetics manufacturers, was the title sponsor for the launch event of Estetica India. With live hairstyling by professional Schwarzkopf hairstylists, Schwarzkopf unveiled new looks for the season. Along with this, noted fashion designer, Pria Kataaria Puri revealed new wardrobe ideas for the coming Fall-Winter, specially designed for Estetica India.
The launch issue features model/actor Chitrangada Singh as ‘The Grecian Goddess’ on the cover, flaunting an elaborate hair-do. Staying rooted to its focus on hair, the first issue of Estetica India features top hair salons across the country in addition to interviews with international fashion hairstylist Kim Robinson and hippie hairdresser Sapna Bhavnani. Spotlights on India’s Men’s Fashion Week and numerous photoshoots add to the glamour quotient of Estetica India.
Estetica India is the 25th international edition of this 60-year-old magazine, which is the global leader in hair-coiffure publications. As a quarterly publication, the magazine has an initial print run of 15,000 copies, priced at Rs 150, and is targeted at the hair and beauty industry, stylists, salons and anyone passionate about hair fashion.
The magazine will give readers an insight into the latest from the world of professional hairstyling and beauty. Estetica India will also feature elements from Estetica Design, which focuses on design and architecture along with sections on lifestyle and luxury.
"We at Schwarzkopf are extremely delighted to hear about the arrival of Estetica to India. The Indian hairstylist will now get a rare and a much-needed exposure to hair and beauty from Italy to India. This will help the industry get a new perspective" Mr Murali Sundar, Country Head, Schwarzkopf India.
"Estetica has my full support as hair plays a very important role in fashion. I want to promote re-inventing and I personally like to try new styles with clothes, hair etc. It is important that you be updated on international hair trends and hair products to complete your look, just like I do." Fashion designer, Pria Kataaria Puri.
"Hair plays a major part of our individuality as well as personality. Now with Estetica in India, we can only have the best in hair fashion and I am delighted to be associated with it." Apex Ent., Director, Viveka Babajee.
For further information please contact:
MaXposure Media Group
Navjot Ranike
Mobile: +91-9811065432
Email: navjot@maxposure.in
