UTV signs up with Anurag Kashyap

author-image
afaqs! news bureau
New Update

Media News

Mumbai, October 14, 2009

UTV today announced an exclusive association with Anurag Kashyap, for the next 3 years. As a part of the deal signed, Anurag Kashyap will be directing 4 to 5 movies produced by UTV, and creatively producing another 4 to 5 in this duration.

Vikas Bahl, CCO, UTV Motion Pictures said, "Anurag Kashyap is an extremely talented director, with a unique vision for his projects. There is a clear connect between how we want each of our films to be exceptional and diverse in various aspects and how Anurag treats each of his projects. Dev.D, a UTV Spotboy movie directed by Anurag, was a blockbuster and set the base for a phenomenal working relationship. Now, we want to take this association forward with a long term perspective, and that is exactly how this idea came about."

Anurag Kashyap said, "I am very happy to sign up with UTV because it gives me the freedom to make the kind of films I want to and I feel UTV supports as well as enhances my creative process. Not only do I enjoy directing for UTV but I also appreciate the support they give to films and film-makers in delivering a creative vision that the films demand. Making Dev.D was one of the most satisfying experiences and the production and distribution support that I got from UTV was the best I ever had. A repeat of that is always welcome."

The first UTV Spotboy film directed by Anurag Kashyap was Dev.D, a modern take on Devdas, the novel written by Sarat Chandra. The movie broke all the typecasts of the original novel including it‘s principal characters. Dev.D, in essence, is the tale of a man who goes into self destruction but the circumstances and the characters he meets are the people we meet and know, and are of this generation. The film has been screened at various reputed international film festivals.

For further information, please contact:

UTV Network

Padma Rao

Mobile: 9833180409

Email: padma.rao@utvnet.com

-
afaqs! CaseStudies: How have iconic brands been shaped and built?
Advertisment