Bloomberg UTV beats CNBC TV 18 in reach in the top 6 & 8 Metros

Media News

Mumbai, October 28, 2009

Bloomberg UTV, the business news channel an alliance between UTV and Bloomberg LP, in the latest week 43 numbers (18-24 October 2009) has overtaken CNBC TV 18 in terms of reach, in the top 6 as well as 8 Metros, making it the highest reach for the channel in the year 2009.

In terms of market share too, Bloomberg UTV has seen an upswing. With a 20 % market share in the top 8 metros, Bloomberg UTV is a clear no. 2 in the TG 25 + AB Male domain. Bloomberg UTV also commands second position with 24% market share of viewers from the TG 25 + AB Male band in the top 6 Metros.

The channel, in its new avatar, is slowly but surely turning the tide in its favor with its focus on innovative and path breaking programming, combined with a sure footed impetus on distribution and newsgathering.

On the programming front, the introduction of newer formats such as "Conversations on Pachayati Raj” with former Union Panchayati Raj Minister, Mani Shankar Aiyar, "2nd Wave" a special series on restructuring to buck the downturn and others like "The difficulty of Being Good" and "Common Maximum Programme with Govindraj Ethiraj" brought together the most powerful names in policy and development. The new infusion of International programming too has powered the channel to deliver on its brand promise of being the final word in business.

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LINOpinion

Reena Sharma

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Email: reena.sharma@liontasindia.com