The cricketing action on NEO Cricket is just getting hotter. NEO Cricket today announced its association with the much awaited movie - "Kurbaan" starring Saif Ali Khan , Kareena Kapoor, produced by Karan Johar, directed by Rensil D'Silva and this year’s hit "London Dreams" starring Salman Khan, Ajay Devgan and Asin, directed and produced by Vipul Amrutlal Shah with the ongoing India – Australia series, currently being aired on the channel.
As a part of promotional activities the movie stars are expected to be a part of NEO Cricket’s in studio show – “Extra Cover” anchored by Radhakrishnan Sreenivasan, better known as RK in presence of two guests’ panelists. Apart from this, a series of SMS driven contests will be run on NEO Cricket giving its viewers a chance to win loads of prizes, and meet the movie stars.
Speaking about the alliance, Mr. Abhishek Verma, Head – Marketing & Communications, Neo Sports Broadcast Pvt. Ltd., said, "Alliances with films are integral to our strategy of building better viewer engagement and films that have mega star casts always have a better appeal."
In line with promoting the series, Neo Cricket has invited legendary cricketers like Mohinder Amarnath and Michael Bevan as guest speakers for the Extra Cover. The Commentators for the India – Australia series are: Sunil Gavaskar, Ravi Shastri, Michael Kasprowicz, L Sivaramakrishnan, Bruce Yardley and Robin Jackman.
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