NDTV Hindu No 2. already

Media News

New Delhi, November 13, 2009

In a week when English News Market in Chennai contracted by 17.8%, Market Share of NDTV HINDU recorded a gain of 9.6% placing it 2nd only to Times Now. A major factor contributing to the growing popularity of NDTV HINDU is it’s recently launched English talk show – Aircel Chennai Speaks Out on Sundays at 12.00 noon. The program, which focuses on civic and social issues, has been steadily gaining viewership across all age groups.

The other popular non-news shows during the weekend are The Big Pic, Super Shopper,

Business Line and Property Matters.

The news programmes continue to hold sway through the week with their local news

coverage. Commenting on this positive development, Mr. Rajiv Lulla- CEO of NDTV

HINDU says, "NDTV HINDU has hit the golden mean with the right mix of News and

Features for Chennai viewers. We can see Chennaites making NDTV HINDU part and parcel

of their daily life."

Market Share – English News Channels – Chennai City – Week Ending 7th Nov, 09

Source : TamPmSys, Chennai, All C&S Indivs., All Days, Daypart : 19 Hrs : 06:00-01:00

Period : 1 Wk ending Tam Wk # 45 : 01-Nov-2009 to 07-Nov-2009

For further information, contact:

NDTV

Aarti Laxmanan

Tel: 011-4157 7777

Email: aartil@ndtv.com