Fever 104 FM launches Fever VIP Club

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afaqs! news bureau
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New Delhi, November 30, 2009

Fever 104 FM, Delhi’s popular FM station has announced the launch of the Fever VIP Club, India’s first FM Radio loyalty club for its listeners. A high degree of innovation has always been the hallmark of Fever 104 FM and Fever VIP club is Fever 104 FM’s yet another path breaking innovation which is all set to bring a revolutionary trend in the Indian Radio Industry.

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Designed and developed for Fever 104 FM’s valued and esteemed listeners , Fever VIP club will be launched on 30th November, 09 in Delhi and subsequently be launched across its network. Fever VIP club is a mobile based loyalty club and will offer Fever listeners opportunity to register as members and earn points for the time they spend listening to Fever 104 FM. Fever 104 FM listeners can register & be a part of this club and experience a never before rewarding experience where-in they can redeem their points earned on-air against exclusive Fever Merchnadise.

For registration, listeners need to sms VIP to 54242. First 1000 members registering to the club will earn 100 points each and remaining will earn 50 points as a reward for their registration. Fever VIP Club would be an engaging experience for its members where in they can earn points by participating in various contests specifically being held for Fever VIPs.

Announcing the VIP Club, says Mr. Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, "We are thankful to our listeners for making us as one of the most preferred youth radio station in Delhi. With our loyal base of listeners we always felt a need to thank them and so we came up with the concept of Fever VIP club wherein listeners can earn points by simply doing what they are doing i.e. listening to Fever 104 FM.

By being a member of Fever VIP club, members can also know first what the station is doing, get money cant buy rewards and cut the queue in the various promotions that Fever does."

For further information, please contact:

LinOpinion

Kritika

Mobile: +91 9891063340

Email: Kritika.Nanda@loweworldwide.com

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