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Follow UsMedia release, April 28, 2005
New Delhi
French television music channel, Trace TV, made its foray into the Indian market by joining DishTV, India's first Direct-to-Home (DTH) entertainment platform promoted by Essel Group, owners of the Zee Network.
The channel made its official launch on April 22nd and 23rd, at Delhi and Mumbai respectively, with a big bang. This gave an opportunity to the young crowd of the metros to dance with the hip-hop music of DJ Cut-Killer, who flew specially from France, for the occasion.
Trace TV reaches about 60 countries through nine satellite platforms. With its multi-cultutral content, it targets the 15-24 year age group. As part of its international expansion plans, it is now targeting India as its next key market. An international TV channel dedicated to young people around the world, Trace TV offers a mix of three key genres: Urban music, Urban features and Specials.
Urban music is an international selection of urban styles, including the latest in Hip Hop, Reggae, Latin Beats, Afro, Club, etc. Urban features on the channel bring reports and interviews from the world of fashion, dance, society, cinema, sports, etc. The third genre, Specials, includes music events from around the world, films and short films, documentaries as well as award shows.
Said Sunil Khanna, CEO, DishTV, "One of the key reasons for channels to come on the DTH platform is that it provides a sustainable business model for niche channels based on subscriptions, which is addressable. DishTV offers the Indian audience the power of choice where there is no constraint on the number of channels that can be put on the platform. This gives the viewers’ an opportunity to access and watch their choice of channels from the plethora."
Geraldine Pamphile, Marketing and Communications Director of TraceTV, who came for the official launch of the channel said, "Our main aim is to promote European music and encourage exchanges between entertainment professionals of France and India. India is a country with varied cultures, which makes it a perfect target for a channel like TraceTV with its diverse offering.
For further information, please contact
Chetan Saxena
011 – 24619172
098 9811323282
saxenac@zeenetwork.com
