People’s Group after having established itself as one of the largest hub of education, Health care entered into the field of media. It launched its Hindi daily People’s Samachar from Bhopal followed by Indore Jabalpur & Gwalior. It also has an English weekly to its credit named People’s Post From Delhi.
People’s Group is a Rs 1,500-crore Conglomerate having business interests in hotels, real estate, mall, media and entertainment. The group’s Motto of "Nurturing Humanity through health education and Media Excellence" depicts its large philanthropic activities. The world of peoples is full of highly qualified personnel and state of the art infrastructure. The Samachar has a unique seven colour scheme for seven days and has very soon established itself as the fastest growing hindi daily of Madhya Pradesh. It is headed by its young and dynamic CEO Capt. Ruchi Vijaywargia. A pilot by profession she belongs to A family who has been into successful business for the past two generations. When asked as to why the group decided to venture into media she stated We felt that beside the education & health sector having a media helps to broaden our approach and provided employment to our own student from the media college.
Increased literacy, the growing middle class are great contributory factors towards the growth of Media and newspapers. Very softspoken but definitely out spoken Capt. Ruchi says that It is an exciting time to be part of the ever-evolving publishing industry and is confidant that People Samachar will usher in a new era in Madhya Pradesh and It will create a space of its own due to its solid finanacial background.
Capt. Ruchi informed that “The daily that is being positioned as, 'Naya Zamana, Naya Akhbar' (new era, new newspaper), and it is targetting "chief wage earners, the youth and home-makers (SEC ABC), in the age group of 16-60. "It differs from its competitors in being a "more pictorial, rather than text-based, representation of news. It also has seven days seven colours mast heads which has helped it to posistion itself a unique daily. "With an objective of involving the young generation in the field of journalism and giving them a platform to raise their burning issues, an innovative program called the ‘Editor of the day” was initiated by Peoples Samachar. Talking passionately about the revolutionary ‘Editor of the day’ program, Capt. Ruchi informed that young boys and girls from senior school are invited in the office of the samchar to edit, design and manage the city supplement 24x7.
They raise burning issues and write their own articles concerning the young generation. The program is hugely successful and highly appreciated by all academicians." It has been running successfully since 13th September 2009 and all prominent school of Bhopal have already participated in it.
"Apart from this the samachar is appreciated widely for its layout and content which appeals ti all sections of the society and connects them not only to their region but also to the world. It also has a unique Classified layout in a tabular format which is more user friendly for both the reader and the customer", said Ruchi Vijaywargia.
Talking about the future she said that soon the peoples samachar will be lauhched from raipur and bilaspur in the first quarter of 2010. In Future the Group Plans to enter the entertainment industry with People’s Films Division, Acqiring the rights of some 30 feature films under its banner and is soon going to launch the production of a new feature film. Multiplexes in its upcoming Mall are also on the anvil. Apart from these the group has a weekly English magazine called the People's Post published from New Delhi and distributed all over India. Capt. Ruchi Vijaywargia is confidant that Group is poised very comfortably at present and has a very bright future as Paper is still the dominant medium for advertising in the country and its reach is phenonminal.
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