Nick spreads its "Jadoo" all over summer

Media release, May 4, 2005

New Delhi

Nick is all set to wave its magic wand all over again as it brings Jadoo back to television sets this summer. You can watch Jadoo in all new episodes of J Bole Toh Jadoo Season II at 12 noon every Sunday starting 8th May only on Nick.

The J Bole Toh Jadoo series had 6,60,000 kids tuning in, out of which an astounding 40,000 plus kids responded to Jadoo's appeal for help in the 15th and final episode of J Bole Toh Jadoo Season I by participating in the I want to be with Jadoo contest promoted exclusively on Nick and sister channel MTV. One winner will get a chance to star with Jadoo in multiple episodes to be aired on Nick in mid-June.

The fervent response to the contest came as no surprise. Extended focus group sessions conducted by research agency Synovate with both boys and girls in the key age groups of 7-8 and 11-12 years explored reactions to the show J bole toh Jadoo in terms of content, execution and character perceptions. The findings reflected that there is a high awareness for not only Jadoo but also his planet Tarkopar and other key characters. The show evoked an animated response among focus groups from both girls and boys alike, with usually restless kids happily watching episode after episode for hours together. Jadoo's appearance on the screen never failed to create peaks in interest levels, evoking loud shouts of joy. *

Speaking on Season II, Pradeep Hejmadi, Director - Business & Operations, Nick India said, "The plan was always to bring back Jadoo on Nick but we were further encouraged by enthusiastic response to the show fed back to us through research as well as an overwhelming number of calls that we received in response to our I Want to be with Jadoo contest. In Season II, look out for even more amazing animation, action, music, humour and fascinating characters while retaining all the elements that have made the show a hit with kids."

In the new series Nick has specially focused on localized content and situations, based on well-known mythological stories that kids can relate to. Also entwined in the plot will be subtle pro-social messages. For example, the villain Gattru's powers increase when humans litter. Says Pradeep Hejmadi, "Kids hate to be told what to do and everyday life gives them their fair share of that. So the best learning comes through subtle but effective messaging from role models they look up to. Jadoo is just that kind of role model and he's entertaining too!"

Also in the anvil is the Jadoo Space Challenge, a recreation of Jadoo's planet Tarkopar on Earth. But more information on that later. For now, tune in to the magic of Jadoo with all new Season II episodes of J bole toh Jadoo only on Nick!

For further information, please contact

Anjali Malhotra

022 56622466/9820866630