This week, Brand Equity sings the tune that united a million Indian hearts

Media News

Mumbai, January 20, 2010

The resounding tune of Louis Bank’s 'Mile Sur Mera Tumhara' capturing the voices of India’s best vocalists and celebrating the diversity of Indians is back after a hiatus of 26 years, only this time, in a completely new avatar. Brand Equity reminisces the past and gets you a first sneak peak of the new version.

How did that little roadside corner-shop grow up to be the big thing in the distribution world? The limelight now shifts from air conditioned malls to the extremely modest paan-bidi shop. Brand Equity explores the growth and expansion of these so-called ‘tapris’ and chronicles their importance for the sale of cigarettes, shampoo sachets, confectionary, chocolates and mobile top-ups.

The IPL fever is here again and how. Twice as big as before and back home in India. That is the thought behind the new marketing campaign that ushers the much awaited ‘Season 3’. The official broadcaster Max is all out to capture that mood. Brand Equity takes a look at the 8 part series that will soon hit the tube and finds out what happened behind the scenes at the high profile IPL auctions

To stay abreast with all the latest trends, strategies and developments in the world of Marketing and Advertising, keep watching Brand Equity, only on ET NOW.

Brand Equity airs on ET NOW at the following times:

Wednesday 20th January 2010: 07:30 pm, 10:30 pm

Saturday 23rd January 2010: 10:30 am, 2:30 pm & 10:00 pm

Sunday 24th January 2010: 11:30 am, 2:00 pm & 09:00 pm, 11:00 pm

For further information, please contact:

Times Global PR

Leon de Souza

Mobile: 98335 81376

Email: timesglobalpr@timesgroup.com