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New Delhi, 22 January 2010
NewsX has been gaining strong acceptance from the audience for its news and programming. According to the latest TAM report, three of the channel’s programmes are among the top 10 shows of the week among the English news channels.
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India Inc, the flagship business programme of NewsX became the top rated business show within two weeks of its launch. The programme delivered a channel share of 54%. India Inc, sponsored by IFCI, Sahara City and Muthoot group, brings three entrepreneurs every Sunday at 6:30 PM to talk about their dream and their journey to success. The innovative format of the programme along with slick production values and presentation has made it a favourite for both the sponsors and the audience.
That’s Entertainment, the evening prime time special at 10:30 PM on weekdays was on top of the pecking order among the entertainment shows. The programme differentiates itself from the routine shows by serving a wide fare of Indian film stories, Hollywood, art and music in a crisp 15-minute capsule.
Breakfast Band of 7:30 – 8:00 PM which has the morning sports programme, Breakfast Sports, was the second highest in terms of channel share throughout the weekdays. It may be noted that NewsX has the maximum sports content among the news channels in the country.
Commenting on the TAM rating, Jehangir S Pocha, co-promoter, NewsX, said, "We planned to create an English news channel which is fresh, engaging and vibrant in its content and appeal. The TAM ratings, week after week, confirm that the audience has been accepting the way we tell news stories and also the programming. We hope to makes NewsX the most admired channel for the new Indian."
Late Evening Prime Time, has been another strong viewership band for the channel. Throughout the weekdays, NewsX was the second most watched channel.
NewsX on YouTube has consistently been among the top three Most Viewed (India) partner channel.
(Source: TAM Wk 03 ’10. CS 25+ SEC AB Male. 6 Metros).
For further details, please contact:
Vitcom Consulting
Mallika Sinha
Mobile: +91-9818551831
Email: mallika.sinha@vitcomconsulting.com
