9XM rules among music channels

Media News

New Delhi, February 26, 2010

9XM delivers the highest GRPs and time spent across demographics and maintained its leadership position across music entertainment channels in India. Dedicated to only the biggest and best hits of Bollywood music, 9XM has overtaken all other music channels across demographics in terms of time spent, garnering a sizeable share in Gross Rating Points (GRPs) in the Hindi Speaking Markets.

Per TAM, the Music report for Week 8 ‘10, C&S 15-24 yrs is as follows:

9XM - 30.1 GRPs, Time Spent - 33.6 mins; MTV - 29.8 GRPs, Times Spent - 27.4 mins; Channel - 13.5 GRPs, Time Spent - 20.2 mins; B4U Music - 13.2 GRPs, Times Spent - 16.8 mins

Per TAM, the Music report for Week 8 ‘10, C&S 15-34 yrs is as follows:

9XM - 26.1 GRPs, Time Spent - 31.7 mins; MTV - 22.4 GRPs, Times Spent - 24.4 mins; Channel - 10.0 GRPs, Time Spent - 18 mins; B4U Music - 14.1 GRPs, Times Spent - 21.6 mins

Per TAM, the Music report for Week 8 ‘10, C&S 4+ yrs is as follows:

9XM - 21.4 GRPs, Time Spent - 29.8 mins; MTV - 16.1 GRPs, Times Spent - 20.1 mins; Channel - 7.2 GRPs, Time Spent - 15.7 mins; B4U Music - 14.3 GRPs, Times Spent - 23.6 mins

Having established an unprecedented following among viewers since its launch, 9XM has proved once again that it does not need to change its tunes and Bollywood music still Rocks!

For further information, please contact:

Inx TV

Shirin G

Sr. Manager Corporate & Channel Public Relations

Tel:+91-22-66019922

Email: shirin.gadbade@inxtv.in