aMap to provide real-time ratings during IPL

Media News

Mumbai, March 05, 2010

Based on the success of our last year’s initiative of overnight reporting during IPL, we have now taken it to the next level – real-time ratings. Now the industry will receive the viewership data even when the match is going on – of course there will be a delay of 1-2 hr. In short, you will have the first inning ratings available during the second innings.

This will be available from our DTH panel as these meters are GPRS enabled and data is pushed in real-time to our server when the viewing is happening in the household. We call the reporting screen the ‘live-terminal’ it is akin to a stock market terminal, said Joseph Eapen, CEO, aMap.

aMap to provide overnight ad monitoring/audit, competitive analysis and real-time ratings during IPL.

* Overnight Audit: Brands advertised on yesterday’s match, timings, duration, status - complete/incomplete ads (based on duration)

* Overnight Post-Evaluations of Ad campaigns:  yesterday (single-day) and cumulative (from campaign start)

* Real-time/Overnight min-by-min viewership data.

* Detailed audience analysis and advertising ROI during different parts of the match – first 5 overs, last 5 overs, deciding overs, Strategic breaks, Extraa innings etc..

* In-depth ROI of regular TVCs, on-screen ads (L-band, Aston, pop-ups, replay bugs) and in-stadia advertisements (perimeter, on players, on bats/stumps, ground-logo, on ropes/boundaries, in stands etc..)

Planning/Buying efficiency – CPT/CPRP based on published rate cards.

For further information contact:

Audience Measurement and Analytics Limited

Lipika Lahiri

Mobile: 91-9820215197

Email: contact@audiencemap.com