COLORS (a Viacom18 channel), India’s number #1 Hindi entertainment channel, today announced that is has signed up none other than Bollywood’s top actress – Priyanka Chopra, to host this year’s Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’, COLORS’ flagship format show. So, get ready to experience the ‘glamour ka tadka’ on this season’s Fear Factor – Khatron Ke Khiladi’ only on COLORS, as Priyanka Chopra takes 13 cricketers to task.
The Special IPL Edition of ‘Fear Factor – Khatron Ke Khiladi’, will have 13 cricketers (Indian as well as International) competing with each other to vie for the Fear Factor ‘Khaton ka Khiladi’ khitaab for 2010. This is part of COLORS’ initiative to weave interesting entertainment around the biggest cricketing event in India – the IPL, by combining 2 of India’s biggest passions – Bollywood & Cricket.
Confirming the development, Ashvini Yardi, Programming Head – COLORS, said, "We’re delighted to have Priyanka on-board to host this year’s Fear Factor – ‘Khatron Ke Khiladi’. When you combine her glamour, mass-appeal and athleticism with that of cricketers’ energy and adrenalin, what you get is the best possible combination for a show like Fear Factor – Khatron Ke Khiladi." She further added, "Akshay took this show to great heights with his inimitable style, however this year we’re changing the format. So, far you had seen 13 hasinaein with 1 khiladi…this season get ready to witness 13 cricketing khiladis and ek haseena."
Talking about her association with COLORS, Priyanka Chopra, says – "It feels fantastic to be associated with one of the biggest shows on Indian television today and it fits perfectly with my personality. I have been a huge fan of FF-KKK and thoroughly enjoy watching it. I am looking forward to begin an all new innings in TV with this show which pumps up the adrenaline levels. It’s exciting to be a part of the concept which is unique and is associated with some of the biggest names in cricket."
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