Radio Mirchi 98.3, Chennai's Hottest Station provided a once in a lifetime opportunity to three of its listeners to go in a Limo with current heart-throbs Karthik and Tamanna for a special screening of their movie 'Paiyya'.
Karthik launched the contest on Radio Mirchi and invited Mirchi listeners to go with him and Actress Tamanna in a limo for a special screening of the movie. All that the listeners had to do was SMS the reason why he/should be the chosen one. Based on the responses, Actor Karthi chose the three winners.
The winners were very excited and Preetha, one of the winners, had this to say, "I am very excited and thank Radio Mirchi 98.3 FM for giving me this opportunity to meet my favourite actor and actress. I had a great time and enjoyed myself traveling in a special limo with Karthi and Tamanna and watching the special screening."
Sandeep Sud, V.P & Cluster Head, said, "We at Radio Mirchi constantly striving to bring Kollywood closer to our listeners and the Paiyya activity was one such endeavour. This is the first time ever that listeners have been sent in a limo along with the lead actors to watch a special screening of the movie. The over whelming response received has paved the way for many more innovative promotions for films."
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