92.7 BIG FM, the radio arm of Reliance Media World Ltd., announces its association with 'I AM SHE 2010' - the official preliminary to the 2010 Miss Universe Pageant. The association will see exciting on air and on ground promotions for the contest, spreading across 45 cities of India and ensuring reach to the deepest pockets. BIG FM has partnered with Godrej Eon i-Fresh Refrigerators as sponsors for all promotions associated with I AM SHE.
On air, the association will allow for listeners of 92.7 BIG FM to vote for the best 'Fresh Voice' from among the top 30 finalists of the pageant, through a pan India poll. The winner will be awarded the BIG FM - 'I AM - Voice' award at the finale and an assured entry into the top 20 finalists. Renowned Bollywood actress and Ex Miss Universe Sushmita Sen will mentor 'desi' beauties for the pageant as they compete against international contemporaries. Another interesting and Life Banao offering from the network in association with Godrej Eon - i-Fresh Refrigerators is the 'I AM - Woman of Substance' contest for its listeners, symbolizing the belief that even seemingly ordinary women can achieve the extra ordinary. BIG FM will seek stories of extra ordinary achievements in the face of crisis or just ordinary day situations from female listeners across the country and the winner will be awarded the Godrej Eon i-Fresh and Big FM 'I Am - Woman of Substance' award as she takes to the stage and gets felicitated by Sushmita Sen at the finale.
Reliance Media World's strong below the line division specializing in marketing and on-ground activations, BIG LIVE, will host innovative marketing and activations programs on ground, to ensure maximum touch points and visibility for the pageant, across the widespread network. The on air offerings will ensure unique and engaging entertainment as the BIG FM jocks host interesting grooming tips, share unique life stories with Sushmita Sen, offer listeners a chance to meet with Sushmita Sen, access to the progress been made by the finalists, provide live updates from the venue and more.
Her inimitable style and confidence has earned Sushmita the tag for the ultimate style icon amongst millions of fans across India. Sushmita Sen in her trademark style commented "We are looking for someone who is aware of her Indian roots along with her global identity, to represent India at this International platform. 92.7 BIG FM is the ideal platform for us to find the best fresh voice talent amongst all the chosen contestants for the 'I AM - VOICE' award. The 'I AM - Woman of Substance' contest which Big FM will run is very close to my heart as I believe there are many hidden heroes amongst Indian women who need to be saluted for their indomitable courage".
Speaking on the association, Tarun Katial, CEO, Reliance Media World Ltd. said, "It gives us great pleasure to be associated with a property of this significance and substance. While we will market the pageant through our unique offerings, both on air and on ground, what stands out is the 'I AM-Voice' award, felicitating the best voice given its tie back to the aural medium of radio and of course the 'I AM - Woman of Substance' award, where we salute the spirit of women. We are thankful to our sponsors Godrej Eon for partnering with us on this and helping us reach the pageant to a wider audience."
Ramesh Chembath, Senior GM Marketing, Godrej Appliances said, "Godrej Appliances believes in offering advanced products which can empower our women customers and set them free to follow things close to their heart, helping them progress further in life. This is an ideal pageant which gives a platform to young women and empowers them to achieve extraordinary things - the way Sushmita Sen has demonstrated in her life. This is what prompted the association with BIG FM, for its promotion of I am She - 2010. We will be promoting the association through all our trade partners as well."
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