UTV Bindass, the entertainment brand which understands the pulse of the youth, brings to you the UTV Bindass bike rally campaign, spearheaded by the country’s youth saluting the judicial system, over the quick action taken post the 26/11 terrorist strike.
Keeping in mind the turmoil the city has undergone in wake of the recent acts of terror, there is tremendous bottled-up anger amongst the youth. Through this initiative (a biker’s rally) the channel takes this opportunity to salute the judicial system for the rapid action taken over Kasab’s trial.
Taking this endeavour a step further,a group of young bikers including men and woman gather at the Trident to salute the decision in favour of Justice - to express the need for Dadagiri over Terrorism. The team touches upon each of the locations of the 26/11 turmoil including VT station, the Taj, Leopold Cafe, Nariman House and culminate at the Gateway of India.
Commenting on this initiative, Nikhil Gandhi, Business Head, UTV Bindass said, “We at UTV Bindass always believe in offering content with a difference to the Indian youth. In the wake of the terror strikes, a Bike Rally campaign recognizing the judicial system for the quick action taken over the 26/11 attacks offers the country’s youth their much-needed platform, to raise their voice. Touching upon the points in the city traumatized by the attacks, the youth hereby pays homage to the victims and recognizes the system for the justice that has thereby prevailed”.
Additionally, moving in for a head-on collision to tackle terrorism, UTV Bindass recently launched a revolutionary-reality-show Bindass D3 Commando Force: Dadagiri Against Terrorism. The channel trains 14 young civilians and puts them through the trials of a lifetime, the youth brand hopes to give birth to a new class of citizens – without fear, without doubt, without hesitation with this novel concept. Bindass plans to implement the training tactics and drills of actual elite commando units worldwide, with an endeavour to accomplish breed a streak of heroism into their DNA.
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