Delhi goes public with 94.3 Radio One's 'Play Your Music Day'

Media News

Delhi, July 22, 2010

94.3 Radio One, the 'Maximum Music, Maximum Choice' station, will go public in Delhi from this month. Continuing with the trend of pioneering the 'music radio' space in India, 94.3 RADIO ONE launched 'PLAY YOUR MUSIC' DAY' in Delhi. A total of 1000 listeners will be chosen across 7 cities month on month to come to the stations and play their favourite songs. This is the first time that an FM station has opened its doors to the music loving public to take control of the music airwaves.

Play Your Music Day, a unique music proposition will give more than 1000 listeners the opportunity to come on-air, take control of the station and play their favourite songs. They will share the music space with movie stars, cricketers and famous musicians, all of whom will also play their favourite music. There will also be exciting contests, where these lucky listeners will get to win exciting prizes every month and soon the whole city will discover the 'maximum music experience'. To get selected listeners have to just stay tuned to 94.3 Radio One and look out for the "Radio One POM POM girls" across the city.

The station received tremendous response for the on-ground activities in Delhi that began since the weekend of July 10, 2010. The road show went across various hot spots in the city like the NFC Market, DLF Place in Saket, Lajpat Nagar and Sahara Mall in Gurgaon. More than 200 listeners participated in these various on-ground activities & 4 of them have already won the opportunity to be the first few listeners who will go on-air.

Vineet Singh Hukmani, Managing Director 94.3 Radio One said: "This is what a specialist does versus a generalist. We will continue to break new ground in the music space ON AIR and OFF AIR and involve listeners and artists at a scale that has never been achieved before in the music broadcast space in India. Everyone at Radio One feels passionate towards music; many who work here are talented musicians themselves, unlike other stations where the connect with music is a very distant and superficial one. We also don't 'discriminate' between film and non film music. Good music is good music!"

In Delhi the first Play Your music Day will begin on 28th July from 9am to 10pm with the iconic music directors SHANKAR EHSAAN LOY themselves taking control of 94.3 RADIO ONE to play 13 songs live and unplugged at 9am; again a feat never accomplished on private FM radio in the sphere of music. Being 94.3 Radio One's brand ambassadors they have composed an anthem that invites the listeners to the station with a passionate call, 'AAO APNA GAANA BAJAO, COME AND PLAY YOUR SONG'.

"The anthem song captures the essence that every person has a favourite song; something they dance to, dream to, wake up with, something that defines them. This is their chance to reveal themselves to the world through the songs they love", added SHANKAR EHSAAN LOY.

"We have a multimedia campaign breaking soon to promote 'PLAY YOUR MUSIC DAY' which uses television to bring about the natural chemistry of SHANKAR, EHSAAN and LOY at the radio station, as they discover the unique music strengths of 94.3 Radio One. We will also use print, outdoor and other innovation to 'own the music space'," said Shyju Varkey, National head of Marketing 94.3 Radio One.

"The era of generic radio is over! It is time to specialize, focus and excel!', said Vineet Singh Hukmani.

94.3 Radio one has pioneered the spirit and passion for music and is the only 'music specialist' in the radio space in India. It has lived up to its brand promise of 'Maximum music. Maximum choice".

* It was the first to launch 13 songs per hour which is more than any radio station that average less than 9 songs an hour

* It was the first station that does not repeat songs in a single day as compared to other players which even repeat the same song more than 10 times a day

* It was the first station to allow huge choice of music in the same hour by playing classic, to indipop, to new songs and with dedicated hours for ghazals, punjabi, and english genres while the others play music only from one era in an hour creating fatigue for the listener.

* It is first station that has celebrated the contribution of Composers, singers, lyricists and connect them with their fans in every hour every day every year versus radio stations that skim the music surface and only concentrate on 'actor / actress, movie' content

* It was the first station to christen its jocks "MUSIC JOCKS MJs' who talk less and play more music, are music experts versus other RADIO JOCKS – RJs.

* It was the first station to allow listeners to get SMS song alerts so that they could be reminded when their favourite song is on air

This passion for music was the reason for it's connect with its newly appointed brand ambassadors SHANKAR EHSAAN LOY who are easily the country's most celebrated musicians with numerous hits under their belts. "We see eye-to-eye with 94.3 Radio One's passion for music and musicians and we are proud to endorse such a pioneering brand in the music space", said Shankar Ehsaan Loy.

So all those who still want to be one of the lucky listeners to go on-air, spot the Radio One POM POM girls at Centrestage Mall, Noida on 24th July'10 and G.I.P, Noida on 25th July'10; participate in the on-ground contest and get the chance to PLAY YOUR MUSIC only on 94.3 Radio One!

For further information, please contact:

94.3 Radio One:

Sonal Priyadarshini

Mobile: +919650023636