Reliance Big TV introduces two new interactive services: iHolidays and iMall

Media News

New Delhi, August 2, 2010

Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has introduced two new interactive services, "iHolidays" and "iMall" to its existing bouquet of iServices.

Planning that dream holiday is now easy with "iHolidays", the exciting new interactive service from Reliance BIG TV. Nothing less, "iMall" is another addition for the die-hard shopaholics on the platform. With these new introductions, the total number of interactive services on Reliance BIG TV now sum up to seven.

"iHolidays" is an exclusive tie-up with Ezeego1.com, one of the renowned online travel portals in the country. With this partnership, Reliance BIG TV subscribers will now be able to search, view and book their dream holiday packages, the best deals on international & domestic hotels at affordable and discounted prices exclusive only for Reliance BIG TV subscribers.

And that's not all….

Shopaholics can now enjoy shopping right inside their home on "iMall" with Reliance BIG TV's next offering for its customers.

With "iMall", Reliance BIG TV customers can now go to the dedicated shopping channel and get a unique shopping experience with wide variety of products offered at special prices exclusive for Reliance BIG TV subscribers. This service is in partnership with JPearls, one of the leading retail brands offering its customers to view and buy gold, diamond and pearl jewellery sitting in the comfort of their homes.

In "iMall", there is always something for everyone in the family; range of jewellery for regular wear and special occasions, the collection is available at affordable and discounted prices exclusive only for Reliance BIG TV subscribers.

Umesh Rao, Senior Vice President, Reliance BIG TV, said, "We are delighted to have partnered with Ezeego1.com & JPearls to introduce "iHolidays" & "iMall" respectively on Reliance BIG TV. Going forward, we plan to build significant momentum in the VAS space. We are committed to bringing in enriched & differentiated content to delight our subscribers"

Neelu Singh, COO, Ezeego1.com, added, "We believe that Reliance BIG TV with its high number of subscribers is the perfect vehicle to promote our offers and enhance our distribution channel."

Ghouse Mohiuddin, Senior Manager Virtual Retailing, JPearls, added, "We are sure that with its quality content, Reliance BIG TV engages & offers wonderful value to its customers. This is surely the beginning of a long relationship."

For further information, please contact:

Hanmer MS&L Communications Pvt Ltd

Isha Kapila

Mobile: +919899349272

Email: isha.kapila@hanmermsl.com