IBN7 reigns as the No.1 Hindi News Channel in the recent four weeks

Media News

New Delhi, August 4, 2010

IBN7 is the No.1 Hindi News Channel in the recent four weeks. The channel again lived up to its promise of 'Khabar Har Keemat Par' through its superlative line-up of fresh and innovative content. The viewership figures reveal the fact that IBN7 is the most preferred Hindi News Channel in the National Capital when it comes to its coverage on events of national importance. IBN7 captured maximum eyeballs with a market share of 16.3%, Zee News with 15.8%, India TV with 13.7%, Aaj Tak with13.2%, Star News with 12.7%, NDTV India 7.7%, News 24 with 5.7%, Live India with 4.5%, Tez with 4.4%, Sahara Samay with 4% and DD News with a market share of 1.9% (Source: TAM, Market Share (%), CS15-44 Yrs, Wk-28'10 – 31'10, 0600-2400 hrs, All Days, Delhi).

IBN7, in the cluttered Hindi news genre also stands as India's Channel of Impact. The channel has always put the audiences first which has taken it ahead of the competition. IBN7 is also proud to dominate the heart of the Hindi belt Delhi, even in the latest week ending July 31st 2010. IBN7 garnered a market share of 16.4%, India TV with 15.8%, Zee News with 15.3%, Aaj Tak with 14.8%, Star News with 11.3%, NDTV India with 7.2%, News 24 with 5.7%, Live India with 4.1%, Sahara Samay with 4.1%, Tez with 4% and DD News with a market share of 1.2%. (Source: TAM, Market Share (%), CS15+ Yrs, Wk-31, 0600-2400 hrs, All Days, Delhi).

IBN7 is driven with a single motive and promise to present the news in a 'no nonsense manner' and deliver 'truth in context' to the discerning viewer.

Speaking on the occasion, Ashutosh, Managing Editor, IBN7 said, "The Hindi news genre has several players, but the viewership figures reveal that viewers in Delhi have preferred IBN7 for its relentless journalism yet again. We shall continue our endeavor to provide our viewers with the best and the most updated coverage on current events."

Rajdeep Sardesai, Editor-In-Chief, IBN18 Network said "We are thankful to the several households that have shown such immense faith in our news coverage which has propelled us to the No.1 spot in Delhi, in the recent four weeks. It is such acknowledgements from the audience that inspires us to keep up our efforts in providing the best news coverage round the clock. "

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Hanmer MS&L

Vijay Malik

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