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Colors launches Knorr presents Kitchen Champion Season 3 with a dose of Bollywood

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afaqs! news bureau
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Mumbai, August 26, 2010

It's time to put those culinary skills to test again as Colors' popular cookery reality show Kitchen Champion is back with Season 3 and promises to be three times more spectacular, more enticing and more engaging. After the successful completion of two rocking seasons, one that saw the leading ladies of the various shows of Colors vie for the title, followed by the battle of the sexes in the second season, it is now the turn of the viewers to participate along with a generous and glamorous dose of Bollywood - Juhi Chawla, Raveena Tandon, Karishma Kapoor and Prachi Desai to name a few.

Yes, the third season of the show will see a new Bollywood star join 20 women participants competing in the kitchen as they showcase their fine art of cooking. Knorr Presents Kitchen Champion-3Haseenaon ka Elaan-e-jung launched on Monday, August 23rd with Prachi Desai as the special celebrity guest of the week and will be telecast every Monday to Friday at 1 PM in the 'Saanjhi Dopahar' band on Colors.

Speaking about the third season, Programming Head, Colors, Ashvini Yardi said, "After tasting success with the first two seasons of the innovative cooking reality show, we decided to launch the third season. Season 3 will see viewers as participants who will battle it out in the kitchen with support from a Bollywood celebrity each week."

This time around, the contestants will be selected from amongst the diverse spectrum of viewers ranging from students, housewives and working women to newlyweds and even grandmothers. They have been selected from across the length and breadth of the country truly representing the diverse viewership enjoyed by the channel. Through various tasks and challenges the contestants will battle it out amongst themselves to emerge as the leaders in their pool to have a shot at the kitchen champion ground.

One Bollywood celebrity will join the contestants every week. They will not only act as a guide and mentor but will also help the contestants during tricky situations and giving helpful tips to keep the energy high. The fun games and tasks will be designed keeping in mind the celebrity of the week wherein the contestants can also compete for bonus time and goodies.

The tasks will range from making interesting salads, innovative uses of common household ingredients, instant snacks and exotic coolers- the flavor of the week being defined by the personality of the celebrity. These challenges will be thrown in by the celebrity and will be integral in deciding the outcome. The main battle though will be fought on the cooking counter where the contestants culinary skills will be tested based on an elaborate dish. The celebrity guest will not only help in selection but will also have a veto power in saving one contestant from certain elimination each day, challenging the contestants and proving to be integral in the journey of finding the next Kitchen Champion winner.

The charming host Ronit Roy will be the referee in this season as well. "It feels great to continue as the host of Kitchen Champion in its third season. This time will be more entertaining as the viewers who have played a role in making the show a success will now get the opportunity to participate in the show. The concept of the show is highly interesting and innovative, thus I hope to continue hosting a lot of more such seasons in the future."

Get ready to watch the women battle it out for the title of 'Kitchen Champion 3'; Mondays to Fridays at 1 pm, only on Colors.

For further information, please contact:

Genesis Burson-Marsteller

Uma Sethumadhavan

Mobile: +919820241723

Email: uma.s@bm.com

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