Zee Trendz showcasing Indian International Jewellery Week 2010

Media News

Mumbai, August 27, 2010

The Indian International Jewellery Week 2010 was India's first ever Jewellery week organized by the Gem & Jewellery Export Promotion Council.

"The Gem and Jewellery Promotion Council is the apex body of the gem & jewellery industry of India. And the India International Jewellery Week is where India's best jewellery designers and design houses will showcase exquisite jewellery collections. As India's premier fashion and lifestyle channel, Zee Trendz is the right platform to bring this event to the Indian viewers. With this association, now people who are not able to attend the event in Mumbai, will also be able to see the latest offering from their favorite designers and labels." explained Anurag Bedi, Business Head, Zee Trendz.

"The IIJW is a platform to showcase India's prowness in jewellery, be it designs, innovation, craftsmanship or quality. Having attained leadership in diamond manufacturing and being the fastest growing jewellery maunfacturing destination globally, it's time to showcase India's expertise in design and make India the most sought after destination for designer jewellery", says Mr. Vasant Mehta, Chairman, Gem and Jewellery Export Promotion Council.

The Fashion Show will showcase C Krishniah Chetty and Sons' amazing blend of traditional and contemporary collection. Gitanjali Jewelers also brings a quartet of brand to the event.

The bridal beauty of Laxmi Jewellers creates a sensation with a feast of mesmerizing diamonds and 22 carat Jadtar Jewellery.

Mirari & Sons with Lilette and Ira Dubey creates Jewellery magic on the catwalk at the opening show with eye catching creations.

Varuna D Jani's VOW (stands for "very own wish") Jewellery shows the essentiele the causal line, eleganza the formal look, Potenza for corporate stylish wear and sensazione for the brides.

Show Stopper Deepika Padukone in Farah Khan Ali's amazingly crafted Adaayein Line was the finale highlight.

For further information, please contact:

Zee Entertainment Enterprises Ltd.

Priyanka Pande

Mobile: +919833195535

Email: priyanka.pande@zeenetwork.com