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92.7 BIG FM and Goodknight Advanced present the finale to the 'Big Marathi Music Awards 2010'

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Mumbai, August 26, 2010

Curtains were drawn as the night got grand at Ravindra Natya Mandir today with celebrities from the Marathi fraternity enthralling the audiences as 92.7 BIG FM, the radio arm of Reliance Broadcast Network Limited and Goodknight Advanced presented the 'Big Marathi Music Awards 2010'. Being presented by title sponsor Goodknight Advanced and powered by Loksatta, the award function was organised to recognize and honour individuals from the Marathi music industry who have significantly contributed to take Marathi music to greater heights.

Guest of Honour Shri Ashok Chavan, Chief Minister of Maharashtra graced the occasion amongst other glitterati's present from the Marathi music fraternity including Ajay Atul, Yashwant Dev, Anuradha Paudwal, Sudesh Bhosle, Anil Mohile, Bela Shende, Kranti Redkar, Shrinivas Khale, Vaishali Samant and Swapnil Bandodkar Sachin Khedekar, Sonali Bendre, Sonali Kulkarni, Mrinal Kulkarni and Mangesh Padgaokar to name a few…

The announcement of BIG Marathi Music Awards saw a large number of entries from the Marathi music industry. These entries for the prestigious award function were judged by jury members from the Marathi music industry including Suresh Wadkar, Swanand Kerkere and Milind Ingale who have ensured utmost transparency for the nomination process in the film, non-film, technical category as well as for the life time achievement award.

Once the jury nominations were finalised, listeners were asked for public voting's across 6 west zone stations of Mumbai, Goa, Solapur, Gwalior, Baroda and Indore. Voters were also invited through 92.7 BIG FM IVR 5055454 as well as online on their website www.big927fm.com. These voting's were open for a period of three weeks, during which the nominations received a tremendous response. The final winners across film and non-film category were selected based on judge's decision and listeners voting.

The award function ensured maximum reach through multiple touch points by roping in a number of partners including Star Majha - exclusive news partner, Bright Advertising - Outdoor partner and Diwa Maharashtracha - Hospitality partner.

Coinciding with Maharashtra's 50th anniversary celebration year, Big Marathi Music Awards 2010 took audiences on a journey from golden yesteryears to the today's latest music. The property, conceptualized by 92.7 BIG FM and marketed by BIG Live (the experiential marketing arm of Reliance Broadcast Network Ltd), saw all its media verticals coming into play to ensure this music award permeates into consumers' lives through multiple touch points. The property will air across the cities of Mumbai, Solapur, Goa, Indore, Baroda & Gwalior. The grand finale will be aired on ETV Marathi as a special offering.

Commenting on this new initiative, Mr. Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said…. "We at 92.7 BIG FM are delighted to announce the prestigious award 'Big Marathi Music Awards 2010'. This is part of our endeavour to entertain the local populace with local content and music. The idea of honouring stalwarts and talent from the Marathi fraternity came was sown when we launched the first ever Marathi show – Masala Chaha. The show gained tremendous popularity highlighting that the Marathi music industry had not received its due credit. We are very happy to have received such excellent feedback from the industry in the first leg itself and bring it to a logical conclusion tonight. We wish to thank all our sponsors and associates for making this evening such a grand success."

"It is a great occasion to acknowledge the contribution from talented artists in Marathi. Such platforms will encourage Marathi music industry and we will be able to see participation from many more talented artists in Marathi Music. Goodknight Advanced is delighted to be part of such platform" said Tarun Arora , Executive VP ( Sales & Marketing ) , Godrej Household Products Limited

So don't miss the grand action of the awards night on ETV that promises to captivate your soul through enchanting music up to the finale!

For further information, please contact:

Percept Profile

Deepa Doshi

Mobile: +919820663193

Email: deepa@percpetprofile.com

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