Media News
New Delhi, August 31, 2010
UTV Bindass presents India's first ever horror-reality show – 'The Chair' where the subconscious mind will connect with the paranormal to unfold startling experiences starting September 12th. A first-of-its kind reality show where 13 daring individuals who wish to overcome their fears tread unchartered territory in haunting locations across India and connect with the dead. In a bid to continue churning out cutting edge content for the youth and provide innovative and engaging platforms, UTV Bindass is confident to add another successful feather in its cap through this show which not only promises to entertain but also unravel mysteries that surround this subject.
UTV Bindass lives up to the expectation of launching innovative content each time challenging the beliefs we have been living with without questioning them. Touted to unveil some fascinating facts from the mysterious 'Other World', 'The Chair' showcases a pathway enabling participants to shift from the conscious state to its subconscious counterpart via hypnosis… from the normal to the paranormal… with the chair acting as a 'passage' between the real world and the realm that lies beyond.
Watch the journey of the living descending into the realms of dead unfold beginning 12th Sept at 7pm every Sunday only on UTV Bindass!
Commenting on the launch of 'The Chair', Nikhil Gandhi, Business Head, UTV Bindass said," - The Chair is going to redefine the reality television space. It raises the bar with its pioneering and spooky appeal. Reiterating our creative supremacy, The Chair which is India's first horror reality show will venture into the realms of the unspoken and supernatural. UTV Bindass is all set once again to present its viewers a dose of reality in a never-before-witnessed avatar which is positioned to take the youth entertainment space by storm!"
Taking on the mantle to host this one-of-its-kind reality show will be the popular Meiyang Chang, a renowned figure on the entertainment circuit who has crooned his way into hearts of many millions and has also been an integral part of a recent b-town movie. He has had successful stints in both B-town and on Indian TV will now shift gears to bring out the 'audience' point of view and connect with the hypnotherapist, the crew and relatives of the contestants outside.
Speaking about his role as the show host, Meiyang Chang said, "It's an honor to be playing such a pivotal life-altering role on this show, which gets the living so close to the dead. The Chair definitely answers one of the many reservations about the paranormal – a subject that is shrouded in mystery. My role would be of a 'sutradhar' to monitor contestants closely while they try to make a connect with the departed. I look forward to help them resolve this quest in presence of the national audience"
So…are you ready to walk the labyrinth of apparitions and unravel mysteries of the unknown? This 12th September onwards UTV Bindass promises to spook you out of your chair.
For further information, please contact:
Vitcom Consulting
Sarmistha Paul
Mobile: +919899167837
Email: Sarmistha.Paul@vitcomconsulting.com