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On Eid, ET Now broke the biggest investment banking story - the deal between Axis Bank and ENAM Securities

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Mumbai, November 18, 2010

This Eid, when the biggest merger of 2 big guns was announced between Axis Bank one of the most ambitious private sector banks, and ENAM Securities one of the most influential brokerages & investment banks, your channel ET Now broke the story at 12.35pm. ET Now with its entire team was the only business channel that gave a live, minute by minute update as the details of the merger emerged. And later in the afternoon, ET Now was the first to correctly report the swap ratio of 5.7 Axis Bank shares for 1 ENAM Securities share.

For the traders, brokers, and investment bankers, it was a holiday as markets were closed. But "markets India" was glued onto the only channel ET Now that had its entire machinery reporting on the developments as it occurred.

ET Now got reactions and perspectives from the biggest names of the Indian stock markets - Nirmal Jain of IIFL, Dinesh Thakkar of Angel Broking, Ambareesh Baliga of Karvy Stock Broking and corporate lawyer S P Ranina.

And just after the press conference ET Now, got exclusive interviews from Shikha Sharma MD & CEO of Axis Bank and Vallabh Bhanshali Chaiman of ENAM Securities.

As the impact of this story spills onto today, this morning ET Now has brought to you exclusive reactions of Anil Singhvi, the investment banker behind the deal, and banking sector CEOs Keki Mistry (HDFC CEO) and Rana Kapoor, MD; Yes Bank

ET Now will continue to follow this story and the impact it will have on the markets, with big guests and the best analysts. For more on this story and other breaking news that impacts the market tune into ET Now through the day.

For further information, please contact:

The Times Group

Roshni Nair

Mobile: +919619436988

Email: timesglobalpr@timesgroup.com

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