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9XM rules the music television genre in India

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afaqs! news bureau
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New Delhi, November 18, 2010

9XM, India's ultimate Bollywood music destination, continues to lead the music television space in India across all segments. As per the latest TAM data for Hindi Speaking Markets (HSM) for Week 46, 2010; 9XM has not only maintained its lead by GRPs, but has also garnered the highest time spent across all key segments.

Per TAM data for Week 46, 2010 (HSM), in CS 15-24 yrs:

9XM - 33 GRPs & Time Spent 34mins;

MTV - 32 GRPs & Time Spent 26mins;

Bindass - 31 GRPs & Time Spent 29mins;

MASTIII - 27 GRPs & Time Spent 30mins;

Channel - 23 GRPs & Time Spent 24mins;

Zoom - 18 GRPs & Time Spent 24mins;

B4U Music - 15 GRPs & Time Spent 19mins;

Music India - 8 GRPs & Time Spent 18mins

Per TAM data for Week 46, 2010 (HSM), in 4 yrs:

9XM - 22 GRPs & Time Spent 27 mins;

MASTIII - 19 GRPs & Time Spent 24 mins;

MTV - 18 GRPs & Time Spent 20 mins;

Bindass - 18 GRPs & Time Spent 22 mins;

B4U Music - 13 GRPs & Time Spent 20 mins;

Channel - 12 GRPs & Time Spent 18 mins;

Zoom - 10 GRPs & Time Spent 19 mins;

Music India - 6 GRPs & Time Spent 14 mins

Per TAM data for Week 46, 2010 (HSM), in 15-34 yrs:

9XM - 26 GRPs & Time Spent 31mins;

Bindass - 24 GRPs & Time Spent 26 mins;

MTV - 24 GRPs & Time Spent 23 mins;

MASTIII - 24 GRPs & Time Spent 28 mins;

Channel - 17 GRPs & Time Spent 22 mins;

Zoom - 15 GRPs & Time Spent 22 mins;

B4U Music - 15 GRPs & Time Spent 21mins;

Music India - 7 GRPs & Time Spent 14 mins

Commenting on 9XM's stunning success, Amar Tidke, Head of Programming, 9XM said, "The latest TAM data indicates that 9XM is the BADSHAH of music television genre in India. 9XM's innovative content and the loyal viewer base have made it possible for the Channel to sustain its leadership position. Also 9XM's special programming initiatives including Kaun Karega Bakwaas, Giftwaali Diwali and the various movie contests and our brand new show Funda Fry, have received a great response from viewers in India. I am confident that the December line-up of special programs will further enhance the Channel's performance across all key segments."

9XM's stupendous audiovisual experience has continued to captivate viewers across the length and breadth of India. The channel enjoys great brand affinity and a large loyal viewer base across all age groups.

For further information, please contact:

9XM

Sujit Dongre

Mobile: +919833313639

Email: sujit.dongre@9xmedia.in

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