Listeners go Cricket Crazy this World Cup on 94.3 MY FM

Media News

New Delhi, February 18, 2010

With the World Cup passion reaching frenzy across the country, 94.3 MY FM, India's noted Radio Station, has decided to go ardent reflecting listeners obsession for Cricket in a true MY FM style. The radio network is all geared up to bring all the cricketing action closer to its listeners across the nation.

Starting, February 19th 2011 - April 2nd 2011, 94.3 My FM will entertain its listeners with live cricket action across its radio network. From the beginning till the end, MY FM has in store for its listeners match updates, detailed match analysis, rewarding contests and much more. As the excitement of the ICC World Cup 2011 gets palpable in the air, MY FM's fascination for cricket cannot get crazier than this. The radio channel is all set to welcome this grand event with its listeners through an amalgamation of on air and on ground activities.

MY FM commenced the World Cup celebrations putting forth the aspirations and anticipations of millions of cricket fans through its "Cricket Anthem". This anthem has been created around the theme of craziness, to bring the passion and obsession of the sport in the forefront.

As part of its on-air activities, MY FM RJ's will share live updates covering every single occurrence on the cricket ground. These will include special emphasis on 4s, 6s, wickets, hat trick, half century & century. Through these activities MY FM also puts forth an exclusive platform for its advertisers to reach out to the masses.

Prior to every match, a daily morning segment "Ek Haseena hui 'Expert' ki crazy" will treat its listeners with match predictions, pitch reports, match strategy and reviews of the player's performance. Amid all this fun and thrill, My FM listeners can participate to answer cricket related questions in "MY FM ka C3" a Cricket Crazy Contest where participants get 10 times richer than what they score by just showing their craziness for the game and the lucky one amongst them gets a chance to win Match Tickets for the Finals!!

Also, listeners can cheer for Team India in their most ingenious way as part of My FM's "Cheer India Contest" and the best cheer will be felicitated as the My FM official cheer sound for the entire world cup. This World Cup ICC is cheering the cricket teams with their tagline 'Khelo Dil Se', which is in sync with the 'Jiyo Dil Se' brand philosophy of MY FM. Khelo Dil Se Jiyo Dil Se!!!

As part of the on ground activities, to mount the cricket enthuse, MY FM will be giving away merchandise including pub vouchers, branded t- shirts and caps to over 23,000 cricket crazy fans. Around 150 people will win match tickets and watch live matches with My FM's RJs. Final winners amongst them will be able to watch finals in Mumbai in an all expenses paid trip.

Being a cricket fan himself, 94.3 My FM, CEO, Mr. Harish M Bhatia said, "We are excited to bring on the cricket fervor all across the country. Cricket is considered no less than a religion in India and this cricket crazy campaign of MY FM is sure to set a new benchmark in its offerings for its listeners. We will offer wholesome entertainment and give a chance to our listeners to be able to enjoy cricket anywhere, everywhere and in every possible way."

A 360 degree marketing campaign has been adopted by MY FM to showcase the obsession of millions of Indian cricket fans across the nation by bringing them on one common platform and to create a buzz around the event that will offer listeners a chance to be a part of their favorite sport.

So tune into 94.3 My FM to catch the World Cup 2011 fervor and enjoy Cricket Dil Se!

For further information, please contact:

The Storytellers

Nikhil Kumar

Mobile: +919811138281

Email: nikhil@thestorytellers.co.in