Media News
Mumbai, February 25, 2011
Come March and Star World, India's leading English GEC, is going to take audiences on a roller-coaster ride of a range of quality and engaging English programming content with the launch of FIVE new shows! Shows to suit your every mood - be it comedy, crime or drama STAR World, has it all. The channel presents the best in English entertainment as it announces the launch of five brand new shows viz. Dexter, Mr. Sunshine, Raising Hope, Las Vegas & Community as part of its Fully-loaded March line-up.
It is no surprise that Fully Loaded March has something for everyone! STAR World has its fingers on the pulse of its audience - the channel is proud to listen, respond and interact with its viewers thereby ensuring their audiences get content that is engaging, interesting and entertaining.
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STAR World further connects with its viewers, by bringing in the freshest and latest content through its unique initiative TORRENTZ. This initiative was launched last month by the channel to curb piracy and downloading from the Internet. Bringing in the freshest and best shows from Hollywood this March are Mr. Sunshine and Raising Hope - two brand new shows recently launched in the West. Through 'Hot Launches on Torrentz', STAR World also plays the role of a recommender for its viewers on new offerings they might like to watch.
Mr. Saurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltd said, "STAR World is committed to bringing the best in English entertainment to its viewers in India. The objective is not only to get the freshest in entertainment but also create innovative ways to engage our viewers with our content across multiple screens and platforms. Our viewers find crime and drama appealing and we are revamping that genre in our 9 and 10 p.m. slot. We have been driving this category so far and will continue to do so thereby spurring on the growth of the category overall and our channel specifically. It won't be long before we also organize live chats with international stars of our channel. The English GEC space has tremendous potential for growth and we are continuously innovating, listening and coming up with new initiatives that fulfill viewer expectations."
There are brand new shows to whet your appetite for more from your favorite channel. The shows promise to make you laugh, cry and definitely make you cringe! The month will witness, the return of the favorite English GEC star Mathew Perry who returns to television after "Friends" to bring you "Mr. Sunshine" which is also his own production exclusively on STAR World. He will guide you on the dos and don'ts of overcoming a mid-life crisis at 40! The dramatic entry of "Las Vegas" will showcase all you need to know about the high-stakes and glamorous world of Casinos and its underbelly! Interested in joining a debate on whether it's alright to take the law into your own hands? Watch "Dexter", the Emmy & Golden globe winning crime drama to get the answers and also get a chance to delve into the mind of a serial killer who only kills serial criminals! Missing your college days? "Community" allows you the freedom of going back in time to your college days and re-living a glorious and may be not-so glorious past! And lastly you can watch a 23-year old male coping with the trials and tribulations of "Raising Hope" as a single parent. Now that's what we call a fully-loaded line-up!
STAR World's Fully-loaded March line-up promises to redefine English entertainment.
SHOW DETAILS:
1. Las Vegas: Las Vegas is an American series which focuses on a team of people working in the fictional Montecito Casino in Las Vegas, Nevada—dealing with issues that arise within the working environment, ranging from valet parking and restaurant management to security. Catch all the action on all you needed to know on Casinos in Las Vegas coupled with drama and action!
Show timing: Starts 7th March 2011, Mon-Fri @ 9:00pm
2. Dexter: Fantastic, fascinating, creepy, charming and gruesome. Dexter is a perfect late prime-time weekday watch. This Emmy & Golden globe winning crime drama, centers on Dexter Morgan, played by Michael C Hall, a serial killer who works as a blood splatter analyst. The series shows him balancing an everyday life with his secret identity, all while keeping up a facade of normality.
Show timings: Starts 7th March 2011, Mon-Fri @ 10:00pm
3. Community: An American sitcom, the series is about a group of students studying at a community college in Colorado. Community centers on Jeff Winger (Joel McHale), a suspended lawyer who was forced back into school after his college degree is deemed invalid. The series focuses on Jeff's experiences while attending the Greendale Community College in Greendale, and the people he meets there.
Show timings: Starts 14 March 2011, Mon-Fri @ 11:00pm
4. Mr. Sunshine: Mr. Sunshine is based on a concept by Matthew Perry, which Perry himself planned to co-write, star in and produce. Ben Donovan (Perry) is the sports arena manager for the Sunshine Center, a second-tier arena in San Diego. He goes through a mid-life crisis when he turns 40, while dealing with the unusual demands of his job and his unpredictable boss.
Show timings: Starts 26 March 2011, every Saturday @ 10:00pm
5. Raising Hope: Raising Hope is an American comedy television series involving a 23-year-old who must raise his infant daughter, conceived by a one-night stand, with the help of his flawed family after the baby's mother (who has killed multiple boyfriends) is given a death sentence and executed when the baby is only six months old.
Show timings: Starts 26 March 2011, every Saturday @ 10:30pm
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For further information, please contact:
STAR World
Amita Chhatriya
Mobile: +919821380517
Email: amita.chhatriya@startv.com