Smith and Jones Hansi Ka Tadka

Media News

Mumbai, March 1, 2011

Smith and Jones Instant Noodles, Sauces and Cooking Pastes presents an exciting New Comedy Reality Show on #1 Bhojpuri Channel Mahuaa. The Judges for the show are Comedy Superstar Sunil Pal and Laughter queen Upasana Singh. The show is anchored by Sunil Saware a leading comedian and winner of several comedy awards. The production house is The Right Picture(TRP of Dance India Dance fame). 14 comedians will try their best over four months to make the Bhojpuri audience in Bihar, UP, Uttarakhand, Jharkhand and Rest of India laugh their hearts out.

Smith and Jones Hansi Ka Tadka starts on 4th March, 2011 and will air 9-10pm Prime time every Friday and Saturday. It is being promoted extensively on Radio Mirchi in Lucknow, Kanpur, Varanasi and Patna, Newspapers like Hindustan and Dainik Jagran and extensive Hoardings in Gorakhpur, Ranchi, Benaras and Patna.

Ajaay Gupta, CMD Capital Foods Ltd, the brand owners of Smith and Jones said," Smith and Jones is making a deep distribution push in the Hindi heartland and this partnership with Mahuaa is a very important step in that direction. Mahuaa is the absolute market leader in the Bhojpur belt and Smith and Jones Hansi Ka Tadka is a key driver show for them. Smith and Jones Masala Noodle's USP is that its Masala Noodles are "Tadka Marke". Smith and Jones's brand promise is that it adds Tadka or excitement to All elements of your life not just its Masala Noodles. We recently launched Cricket Ka Tadka across all Digital platforms. Smith and Jones Hansi Ka Tadka is the next step in execution of that strategy. Digital at one end and Regional at other is our core focus."

For further information, please contact:

Capital Foods Ltd

Rahul Mehta

Tel: 02267740100

Email: rahul@capitalfoods.co.in