CNBC-TV18 no.1 on Budget Day in English News

Media News

Mumbai, March 9, 2011

TAM data in; CNBCTV18 dominates general & business news channels, across markets and across all audience groups; more than 5 times the nearest Eng Biz news, more than 1.5 times higher viewership than the nearest English general news competitor.

CNBC-TV18 leads across general news channels and business news, across TGs and across markets on Budget day

a. CNBC-TV18 leads across general English news and business channels. More than 1.5 times channel share than nearest General News Competitor

1. In All India, Core TG(C&S Male 25+AB, Ch. Share, 0600-2400), CNBC-TV18 - 0.58, Times Now-0.38, NDTV 24*7-0.27, ET Now-0.11, Bloomberg UTV - 0.04, NDTV Profit - 0.08, Headlines Today-0.08, NewsX- 0.01.

2. In All India, CS 25+A,Ch.Share,0600-2400 CNBC-TV18-0.68,Times Now-0.34, NDTV 24*7-0.31, Bloomberg UTV-0.05, NDTV Profit-0.08 ,ET Now-0.12 ,Headlines Today-0.08,NewsX-0.01

3. In All India, CS 25+A Males, Ch.Share, 0600-2400 CNBC-TV18-0.89, Times Now-0.51, NDTV 24*7-0.48, Bloomberg UTV-0.06, NDTV Profit-0.1, ET Now-0.13, Headlines Today-0.12, NewsX-0.00

b. CNBC-TV18 delivery is more than the combined delivery of all competitors and more than 5 times the nearest competitor.

1. In All India, Core TG(C&S Male 25+AB, Ch Share, 0600-2400), CNBC-TV18 - 0.58, ET Now-0.11, NDTV Profit - 0.08, Bloomberg UTV - 0.04.

2. In All India, CS 25+A, Ch.Share,0600-2400, CNBC-TV18-0.68,Bloomberg UTV-0.05, ET Now-0.12,NDTV Profit-0.08

3. In All India, CS 25+A Males, Ch.Share, 0600-2400, CNBC-TV18-0.89, Bloomberg UTV-0.06, NDTV Profit-0.1, ET Now-0.13.

This is the 11th year in a row that CNBC-TV18 has been the leader in English news. Not only that, but this has also been one of the best performances for the channel in the recent years.

For further information, please contact:

Hanmer MSL Communications Pvt. Ltd.

Miloni Parekh

Mobile: +919833516094

Email: miloni@hanmermsl.com