Hello FM 106.4 to bat for Chennai Super Kings for the third year in a row

Media News

Chennai, March 14, 2011

For the third year on the trot, Hello FM has bagged the exclusive radio partnership with Chennai Super Kings for the forthcoming IPL season. The Network's stations across Tamil Nadu and Pondicherry will cheer Chennai Super Kings all through Season IV of Indian Premier League.

As the official radio partner for Chennai Super Kings, all the seven stations of Hello FM 106.4 will air sound bytes from Chennai Super Kings players, and play a major role on air in hooting for CSK as the team eyes yet another championship.

'Hello FM Solli Adi', a property which was introduced in 2008 will continue to thrill the listeners and celebrate the spirit of IPL. A first of its kind on radio, it gives the listener a chance to participate and predict the game live on a ball by ball basis. Solli Adi has proved be a thrilling entertainer for both listeners and cricket fans across Tamil Nadu during last three seasons and is set to delight the listeners of Hello FM again during the 14 Chennai Super Kings matches during IPL IV. Telephone lines would be open to callers just before the start of every over and the selected callers are put on air and given a chance to predict the number of runs that will be scored in that over. Winners (predicting the exact runs of the over) will continue to play over by over. People who lose out will be replaced by new callers.

Cash prize up to Rs. 46,000 would be up for grabs during every Chennai Super Kings' match - and close to 10 million rupees have already been taken home by listeners during the last three seasons. Winners will also get the golden opportunity of rubbing shoulders with the who's who of Kollywood.

Hello FM, which reaches 80 percent of TN across over 82 towns, will take a 360 degree approach to promote 'Hello FM Solli Adi 2011' and cheer Chennai Super Kings - who won the championship in the third edition of IPL.

Speaking about the tie-up, Rajeev Nambair, CEO & President, Hello FM, said ``with this official tie-up, we at Hello FM are all set to give our advertisers and listeners a value based association". He also added that Hello FM is proud to be the 'Champion's Choice'.

Speaking about the initiative, Rakesh Singh, Joint President Marketing, India Cements, said "I am happy to partner with Hello FM, who passionately cheer for Chennai Super Kings and bring alive the excitement of the game on Radio. We look forward to yet another thrilling IPL season."

For further information, please contact

Hello FM

Judy Franko

Mobile: +919176990784

Email: judy@hello.in