Top B-schools students to help plan India's Olympics success on

Media News

Mumbai, March 17, 2011

Lessons in Marketing Excellence, a case study competition to find India's brightest and best young marketers, has become one of the most prestigious and hard fought competitions among India's top business schools. The series has created an unmatched platform for student-industry interaction with premier b-schools like IIM-A, IIM-B, IIM-C, XLRI and more forming the core participants.

The process started with a first round case study from multiple sectors, to a gruelling semi final where they were presented a case by Lakme Lever. The finals typically see beyond routine commerce and tackle issues of national significance. Last year it was the Unique Identification Authority of India that was looking for a comprehensive marketing plan to help reach out to a billion indians.

This year the case for the 2 finalists - IIM Ahmedabad and IIM Kozhikode has been scripted by Olympic Gold Quest. With London Olympics 2012 approaching, the Olympic Gold Quest is supporting handpicked athletes with their mission to win India gold medals. The teams from Ahmedabad and Kozhikode will chalk up the plan to mobilize mass support and funding.

The finals will take place today in Mumbai and the jury will be the heavy hitters of India's marketing fraternity - Viren Rasquinha, COO, Olympic Gold Quest; Rama Bijapurkar, an author and a thought leader on market strategy and consumer behaviour in India, Piyush Pandey, Chairman, O&M Jaideep Sahni, Screenwriter of Chak De India; Mr. Vivek Khanna, CEO, Mint; Senthil Chengalvarayan, President & Editorial Director - Business Media, CNBC-TV18; Shrijeet Mishra, Executive Director-Foods, Hindustan Unilever; Gopal Vittal, Executive Director-Home & personal care, Hindustan Unilever. Also in attendance will be the top corporate honchos & the nation's premier athletes including Geet Sethi, PT Usha, Sushil Kumar, Mandeo Singh Pathania, Sushil Kumar, Pankaj Advani and more.

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