When Akal meets Shakal

Media News

Mumbai, March 17, 2011

Channel is back with a shocking social experiment, to add to its bouquet of exciting shows for the audience, with Beauty and the Geek launching on March 19th every Saturday at 7:00 pm. A hugely successful International format, Beauty & The Geek is now set to the take its Indian audiences through a fun packed ride with the most unusual symbiotic relationships between two opposites - Drop dead looks sans brains, namely "The Beauties" & the brains sans smartness, namely "The Geeks".

The television screens will witness an interesting blend of two most different sections of people; people who would never dream of meeting otherwise in their life. 10 stunning girls will be paired against 11 Geeks in the city of Sand and water, a city that demands fun - Goa. The 'Beauties' are a group of stunningly attractive young women who use their looks to manipulate every situation. They're used to getting what they want -- when they want it -- with a flirty glance or a flick of their hair. And the 'Geeks' are the country's next big heart surgeons, scientists, engineers and philosophers who will create cures and technologies that will change the world. But what they lack is smartness and charm. The emerging winner of the show will be a perfect combination of Beauty and Brains and the couple gets to take home a cash booty of Rs. 10 Lakhs.

Stating on the launch, Prem Kamath, Executive VP & GM adds, "This show becomes really interesting in the Indian context. Culturally, our society has always placed great emphasis on both beauty as well as on brains and academic achievement. This show brings these two together in a way that has never been done before."

The show will witness the teams going through lots of challenges, the biggest one to develop his Charisma and her Brains. The contestants will be seen becoming life coaches to their partners, training them for the challenge ahead. In each episode, the Geek will be seen tutoring his Beauty before she heads into a challenge designed to test her intellect. And before the Geek has his social skills challenged, the Beauty will be seen instructing him on the fine art of flirting and dating in the modern jungle. Each will have to overcome his or her limitations by depending on the teammate's strengths to improve and ultimately to win.

In a series of hilarious contests, watch these incredibly hot women going head to head in a battle of smarts, while the genius guys compete to prove who can be the coolest, hippest and sexiest. The show is about the beauty and the geek in all of us. Don't miss out on all the fun happening in Goa in Beauty and the Geek starting on March 19th, at 7:00 pm only on Channel .

For further information, please contact:

STAR TV

Amita Chhatriya

Mobile: +919821380517

Email: amita.chhatriya@startv.com