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Chennai, March 27, 2011
In a land where cricket is religion, Hello FM continues to be the altar for the worshipers of the game in Tamil Nadu and Pondicherry. The pioneers of Indian radio's full match, ball-by-ball, on-air cricketing carnival for three seasons of IPL T-20, with an exclusive property called 'Solli Adi' and spurred by its overwhelming popularity and success, Hello FM extended this feast this season also, to cricket lovers with its World Cup 2011 special - through periodic updates, contests, trivia, bytes and special interviews.
However, with the India-Pakistan semi finals on 30th March in Mohali touted to be the mother of all cricketing battles in recent times, Hello FM is padding up to the moment by unleashing the mother of all cricketing specials on Indian radio. For the first time ever, radio listeners will be treated to a non-stop, ball-by-ball, sumptuous cricketing feast for a full hundred overs. This eight-hour cricketing gourmet's spread will offer a platter of score updates, statistical trivia, highlights and sidelights, bytes and interviews, analysis and antics, cheer anthems and sonic confetti.
The jewel in the crown though, would be the special contest, where listeners and callers would be invited to predict the outcome of every over - over after over, for the entire 100 overs of both the innings. Correct predictions per over carry a cash prize of Rupees Thousand, and the total moolah up for grabs in the whole match is Rupees One Lakh.
Hello FM 106.4 will have their ace striker Suresh occupy the crease in the studio for the full hundred overs, ably supported by his team mates during the various power plays sessions. Get ready to grab your ringside seat, as Suresh, Solli Adi and Hello FM are all set to notch up radio's first ever ton in the biggest battle between the willow and the cherry - featuring India and Pakistan. Are you game?
For further information, please contact:
Hello FM
Judy Franko
Mobile: +919176990784
Email: judy@hello.in
