Fever 104 FM cheers for Delhi Daredevils with their new IPL campaign - 'Dil Se Khelnge Dilli Ke Liye'

Media News

New Delhi, April 6, 2011

Fever 104 FM, the official and exclusive radio partner of the Delhi Daredevils for the fourth consecutive time, launched a high decibel and electrifying campaign to support the Delhi Daredevils. Very aptly named, 'Dil se khelnge Dilli ke liye', the campaign cheers the Delhi Daredevils team to put their best foot forward and win the championship for the city of Delhi. It encourages the players and the Dilliwallas to come together and play for the pride of Delhi. Also, this season Fever steps-in and takes on an all new role of powering the in-stadia entertainment for all Delhi Daredevil home matches at Firoz Shah Kotla stadium.

In its fourth consecutive year as the radio partner, Fever has a range of exciting on-air and on-ground activities planned as a part of the Dil Se Khelnge, Dilli Ke Liye campaign. 'Dil se khelenge, Dilli ke liye' aims at strengthening the team's city connect and bringing Dilliwallas together to cheer for their home team with more vigour and rejuvenated enthusiasm this IPL season. Fever 104FM listeners can look forward to winning a chance of a life time of meeting the Delhi Daredevils, winning match tickets, exclusive team merchandise and loads of exciting opportunities.

Fever 104 FM will host a series of promotional activities for its listeners and will capture the mania, thrill and excitement of the game, in their on-air product. Some of the initiatives that are a part of the campaign are:

• Devil Kaun - Everyday, Daredevil player centric riddles are read on Fever 104FM and listeners are asked to guess the name of the player. The winning listener gets match tickets and team merchandise.

• Junior Daredevils: Eleven young Fever listeners (between the ages of 7 and 11years) get a chance to escort the Delhi Daredevils team on the ground at each of the Delhi Daredevil home matches. A different set of eleven Junior Daredevils will be picked for each of the Delhi Daredevil home matches.

• Find the Daredevil - Delhi Daredevil players will give cryptic clues about their concealed location in Delhi on Fever 104FM. Listeners who guess correctly will win a chance to meet the Delhi Daredevils.

• Dabang vs Dabang - RJs Manu and Suhas will dare listeners to do something challenging and successfully completed dares will be given a chance to not only watch the show live but also ask meet the Delhi Daredevils.

• Daredevil Bus - A Delhi Daredevils' branded bus will travel through the city and Fever 104FM listeners can hail the bus, answer simple cricket related questions to win match tickets.

Mr. S Keerthivasan, Business Head, Fever 104 FM, adds, "We are proud to be associated with the Delhi Daredevils team for the fourth consecutive year. This year, Fever 104 FM takes its support for the home team a step ahead with the launch of Dil se khelnge Dilli ke liye campaign. We have been successful in giving our listeners a never before cricketing experience on radio and this season we aim to reward our ardent listeners by making them a part of the thrilling cricketing experience with the in-stadia experience only on Fever 104FM. We wish the Delhi Daredevils the very best"

Mr. P.B. Vanchi, Director, GMR Sports, said, "The campaign planned by Fever 104 FM team is very interesting and exciting. We have partnered with Fever 104FM for four years now and each year we have got fresh and engaging content. This year's campaign is very supportive and establishes an emotional bond with our players. We are happy to have Fever 104 FM as our radio partner."

For further information, please contact:

Genesis Burson-Marsteller

Purnima Heble

Mobile: +919711209896

Email: purnima.heble@bm.com