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STAR CJ Alive offers exclusive Tanishq Jewellery this Akshaya Tritiya

Media News

New Delhi, May 3, 2011

Akshaya Tritiya is one of the most auspicious days in the Hindu calendar making the purchase of gold an absolute must on this day as it earmarks THE one day which embodies the belief in Hindus about eternal good fortune. Since gold is considered the ultimate symbol of wealth and prosperity, Akshaya Tritiya accounts for maximum sale of gold on one day in a year. Against the enormity and special positioning enjoyed by this day, STAR CJ Alive is proud to announce its initiative by offering exclusive Tanishq pieces to its viewers this Akshaya Trithiya.

So, whether you wish to indulge in a personal purchase or gift gold to someone special, STAR CJ Alive, India's premier 24 hour home shopping channel, makes it an easy decision. The channel brings to its viewers two enchanting pieces from Tanishq, India's largest jewellery brand synonymous with superior craftsmanship, exclusive designs and guaranteed product quality.

• Tanishq Om: OM' the sacred symbol in 18kt yellow Gold pendant with a bezel set diamond as the bindu and smaller diamonds studded on letter resonates all sounds, all vibrations and all mantras together. This festive season brings all aspects of creation and existence in the form of this Om pendant. Since it belongs to the universe, it transcends all geographical, political or theological boundaries.

• Tanishq Swastika: The 'Swastika' pendant symbolizes the four stages of life with the four folded metal forms moving in a clockwise direction portraying good luck and fortune coming through the year. It is made of 18k yellow gold and encrusted with small beautifully pave set diamonds making it the ideal ornament to adorn oneself and welcome prosperity and good luck into one's life.

Commenting on this auspicious occasion, Mr. Paritosh Joshi, CEO, STAR CJ Network India Pvt. Ltd. said "STAR CJ Alive is already the proud partner of Tanishq designs in its portfolio thanks to our commitment of bringing to our viewers the best jewelery products in the market. Tanishq is recognized as being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Combined with our mission to transform our viewers' lifestyle, we are sure that this Akshaya Tritiya, the offerings will please all our viewers."

STARCJ Alive brings to its viewers the OM piece at Rs. 6200/- and the SWASTIKA at Rs. 7200/-. Be the proud owners of a lamp specially crafted in brass with 24k gold plating and a ladies watch worth Rs. 1299/- on these auspicious purchases. With the ongoing increase in gold rates, getting pendants of such a size and look, at such price points are rare to find!

For further information, please contact:

Hanmer MS&L Communications Pvt. Ltd

Mohammad Mati

Mobile: +919650604255

Email: mohammad@hanmermsl.com

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