Everest to lead Radio City’s advertising initiative

Media Release, July 27

New Delhi

Radio City – India’s only hit Pvt. FM music channel after a thorough scan has finally narrowed down and signed on Everest Brand Solutions as its ad agency which will handle the creative duties for the brand. In a period of 2 months around six large-size agencies had made a formal pitch for the prestigious Radio City account.

Confirming on the development, Ms. Apurva Purohit, CEO, Radio City said, “After careful securitization of all the pitches made we are indeed happy to formally announce Everest Brand Solutions as our creative partner. We believe that Everest with its creative expertise and innovative strategizing shall not only ensure that Radio City sustains its current position but also jettison the brand to the next level.”

Sharing their thrill on winning the account, Mahesh Chauhan, Everest said, “Winning the account of Radio City is a matter of privilege for us. Our client portfolio has various clients and having a FM station adds to our experience of work. We are looking forward for an exciting journey together.”

For more information please contact:

Corporate Voice Weber Shandwick

Charlotte Rodriques/ Zainab Morbiwala / Ankita Jain

Off: <022>: 22022 335/293

Email: zainab@corvoshandwick.co.in