Saif Ali Khan to walk the Cannes Red Carpet with Chivas Regal

Media News

New Delhi, May 5, 2011

Superstar Saif Ali Khan will walk the haloed 'red carpet' at the Festival de Cannes, 2011, courtesy an exclusive invitation from Cannes film festival partner and global luxury brand, Chivas Regal. The most famous film festival and Chivas is a perfect serve as icons of glamour, legend and luxury worldwide

Saif Ali Khan on the Cannes calendar 'red carpet walkway', with a galaxy of Hollywood and international superstars, is a sure highlight. He will facilitate Chivas Regal in its movement of “Live with Chivalry", a philosophy that seeks to revive the sense of values, etiquette and honour – traits which seem to have been overshadowed today by overt materialism.

Commenting on the association, Bikram Basu, Vice President-Marketing, Pernod Ricard India said, “We are excited that Saif will represent India and Chivas Regal at the opening night of Festival de Cannes. He is a star and a gentleman, with great personal style. All that Chivas stands for"

As part of its activations at the film festival, Chivas will reveal the true substance of Cannes by highlighting gestures of gallantry, brotherhood, honour and courage – qualities that are often deemed essential for success in the competitive world of cinema.

Chivas Regal is the most prestigious premium blended Scotch whisky in the world- a true global brand owned, marketed, and distributed by Pernod Ricard. Pernod Ricard is the world's co-leader in wine and spirits. Since its creation in 1975, the company has undergone steady development, founded on organic growth and successive acquisitions.

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Swati Mehra

Clea Public Relations

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