Andre Agassi and adidas enter agreement

Media Release, July 27

NEW DELHI

Tennis superstar Andre Agassi and adidas have entered into a long-term partnership starting with the Mercedes-Benz Cup in Los Angeles on July 25. As of today, he will be exclusively wearing adidas footwear and apparel.

"I'm excited about my new partnership with adidas. Our relationship not only means that I will be working with one of the best brands in the world but, more importantly, also provides support to my foundation. Together, we will be able to give more at-risk kids a chance to succeed," said Andre Agassi about the partnership with adidas.

"We are very much looking forward to what this new partnership will mean beyond our business in the traditional sense, especially in the US, for many years to come. Andre is indisputably one of the biggest athletes of the 21st century and we are excited to support Andre not only with the best product on court, but also through his foundation. We will be working closely with him on various initiatives well beyond the sport of tennis," said Erich Stamminger, member of the Executive Board of adidas-Salomon AG responsible for Global Marketing.

This agreement also offers a wide range of marketing opportunities as the world's most famous sports couple, Andre Agassi and Steffi Graf, are now part of the adidas family. Steffi Graf, who has been with adidas throughout her career, has just like Andre been one of the most successful and admired athletes in the world.

It can be said that no other brand has been so closely associated with so many athletes in so many sports over so many years as adidas since Adi Dassler produced his first 'sports' shoes in 1920. Since then, adidas has built and underlined its leadership in the global sports arena with only one focused mission, and that is to provide every athlete with the best possible equipment and gear.

In tennis, top athletes such as recently signed Andre Agassi, Justine Henin-Hardenne, Marat Safin and Guillermo Coria as well as adidas ambassadors such as Steffi Graf, Stan Smith, Ilie Nastase and Martina Hingis wear state-of-the art adidas tennis products.

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Preeti Mehra

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